I. MISSION 

Partnership Activation, Inc. is a sports marketing platform that provides sports business professionals with creative ideation, unique activation tactics, innovative business ideas, and new ways to generate incremental revenue for their organizations. Partnership Activation, Inc. reaches sports business professionals across the globe through two (2) primary outlets:

   PartnershipActivation.com

• Average Number of Unique Visitors Per Month - 7,100
• Average Total Hits Per Month -51,000
• Core Readership - Sports Business Professionals

   Partnership Activation 2.0 Newsletter

• Frequency – Twelve (12) Times Per Year
• Circulation – 1,900
• Average Readers Per Newsletter – 2.7
• Readership – 5,130
• Core Readership – Sports Business Professionals

The two (2) aforementioned Partnership Activation publications reach a diverse set of sports business professionals across the globe, spanning twenty-one (21) countries:

• 55 Agencies
• 52 Collegiate Athletic Departments
• 25 NBA Organizations
• 23 NFL Organizations
• 21 NHL Organizations
• 15 MLB Organizations
• 36 Brands
• 7 NASCAR Organizations
• 17 Major Media Outlets
• 7 Soccer Properties
• Personnel working for the NFL, NBA, NHL, MLB, USOC, MLS, PGA, NCAA, AFL, CHL, MiLB
• 8 Leading Sports Graduate Programs
• Representatives from other leading sports properties (Minor Leagues, Agents, Broadway/Arts, English Premier League, Rugby Associations, Harlem Globetrotters, Disney Wide World of Sports, High School Sports, Fantasy Ventures, Venues, etc.)

II. RATE CARD

Partnership Activation, Inc. offers several advertising options to meet your budget and advertising objectives:

   Placement Pricing

III. ACCEPTED CREATIVE TYPES – GIF,JPEG, HTML BANNERS

• All creative must include a click url and/or click instructions 
• Ads should be no larger than 50K
• If ads are on a white background, they must include a black, encasing one pixel rule

IV. BILLING INFORMATION

• All payment for advertising must be made to:

          Brian Gainor

          Partnership Activation, Inc.

          800 Lakeview Dr. Apt. 201 Milwaukee, WI 53045

V. ADVERTISING TERMS AND CONDITIONS

Partnership Activation, Inc. Advertising Terms and Conditions:

All advertising agreements, contracts, insertion orders, etc. are subject to the current rate card and the following terms and conditions.

The contract rate is for space only, based on receiving camera-ready copy and materials. If the ad requires typesetting, paste-up, stripping, enlarging, reduction or other production work to any degree whatsoever, it will be subject to production charges. Correctly sized and screened negatives will be accepted as camera-ready. Production charges are separate from, and in addition to, space charges and will be billed according to the applicable charge schedule in effect at the time the production work is done.

Insertion instructions shall be supplied for every advertisement and shall clearly state the following information: name of advertiser and agency, date to be inserted, size of advertisement, identification of advertisement (proof of ad to be furnished if possible) plus any special instructions.

No conditions, printed or otherwise, appearing on the insertion order, billing instructions or copy instructions which conflict with the Publisher's stated policies will be binding on the Publisher.

All advertising copy which represents the creative effort of Publisher and/or the utilization of creativity, illustrations, labor, composition or material furnished by publication, is and remains the property of the Publisher, including the right of copyright therein. Advertiser understands and agrees that it cannot authorize photographic or other reproductions, in whole or part, of any such advertising copy for use in any other medium without the express written consent of the Publisher.

All invoices shall be due and payable 30 days after issuance. If not paid in full within such time, invoices shall bear interest at the rate of 1.83% per month (22% per annum), or the highest rate allowed by applicable law, if less, from the invoice date until paid in full. Advertiser shall pay all applicable sales or other taxes on ads run. An agency commission of fifteen percent (15%) of gross billing is allowed to recognized agencies of record provided the account is paid within ninety (90) days of invoice date. No agency commission will be allowed after 90 days of invoice date and will be added back to the invoice. Other charges such as production charges, insert handling, reprints and other mechanical charges are not commissionable. Agency commission is not available for inserts. There will be no commission for any ad that must be corrected or revised by Publisher.

Advertising agencies are responsible for payment of all advertising ordered on behalf of their clients, but Partnership Activation, Inc. reserves the right to hold the agency and the Advertiser jointly and severally liable for all such payments. Upon (a) default by Advertiser in the payment of an invoice or invoices, (b) breach of the terms or conditions of the agreement/contract by Advertiser or (c) conditions under which the Publisher shall determine that the credit of Advertiser may be substantially impaired, Publisher may cancel and terminate the agreement/contract at any time, or if waived, Publisher may require payment for further advertising under the agreement upon such terms as it may see fit. Advertiser and agency agree to pay all costs of collection, including all court costs and reasonable attorney's fees, whether or not suit be filed.

All payment for advertising must be made to Partnership Activation, Inc. 309 Plantation Pl. Charlotte, NC 28209

Advertisers will be billed at the one-time rate unless a contract with a maximum length of 12 months has been signed for a specific frequency discount. Frequency discounts are determined by the total number of insertions run within a contract period. Each insertion counts toward the earned frequency discount, regardless of the size of the ad.

A Contract Year runs for one year from the date of signed agreement (insertion order or other written agreement specifying contract terms). If, during a Contract Year in order to obtain a greater rate reduction, Advertiser desires to increase the minimum amount of space to be purchased hereunder, the agreement may be amended in writing. Any space used after execution of such Amendment shall be billed at the new frequency rate applicable under the Rate Card effective at the original signing the agreement. No rebates shall be given for space used prior to the Amendment but such space shall be included in determining the new frequency. No such Amendment will extend the term of the agreement.

Advertiser may cancel advertising agreement upon ten (10) days notice. In such event, or if the agreement is not fulfilled for any reason, the Advertiser will be charged the short-rate, or actual-earned rate, so that the rate on past and subsequent insertions will be readjusted to conform with the actual space used when it is less than the space originally agreed to by Advertiser.

Space reservation deadline is noon on Monday two weeks prior to the newsletter date. EXECPTIONS ARE MADE FOR NATIONAL HOLIDAYS THAT FALL ON A MONDAY. ON THESE DAYS, DEADLINE FOR RESERVATIONS WILL FALL ON THE TUESDAY FOLLOWING THE HOLIDAY. Materials deadline date is two days AFTER RESERVATION DEADLINE. Any changes in the written specifications and/or schedule or cancellations must be in writing and must be received by a Partnership Activation, Inc. representative prior to such deadline. In the event an ad is not received by deadline, Advertiser shall nevertheless be billed according to the agreement, and Publisher may, at its option, repeat a prior ad of Advertiser. Ads cancelled after space reservation deadline will be billed at 100%. Requests for specified positions at R.O.P . rates are given consideration but no guarantee is made unless the position premium will be paid.

The Publisher reserves the right to refuse any ad it considers objectionable or inappropriate for its publication, or not in keeping with its standards, is similar in design to the news format of the publication, is misleading, or for any similar reason.

Advertiser and advertising agency jointly and severally agree to indemnify, defend and save harmless the Publisher from any and all liability, including attorney's fees and other costs of defense, and any sums paid in settlement of claims, for content (including text, illustrations, representations, sketches, maps, trademarks, labels or other copyrighted matter) of advertisements printed, or the unauthorized use of any person's name or photograph arising from the Publisher's reproduction and publishing or such advertisements pursuant to the Advertiser's or agency's order. The Publisher reserves the right to reject, discontinue or omit any advertising or any part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising matter.

The Publisher's liability for errors on its part shall be limited to a refund of that portion of the cost of the ad equal to the same ratio as the space occupied by the error bears to the entire ad. Publisher shall not be responsible for any errors or flaws contained within an ad which has been approved by Advertiser. Claims concerning incorrect insertions will not be considered unless made within thirty (30) days from the date of publication. If Publisher omits any agreed upon ad for any reason, it shall publish the same in the next issue, and shall have no further liability for such omission. Publisher shall not be liable of failure to run an ad caused by strikes, lockouts, acts of God, public emergencies, or other reasons beyond Publisher's control affecting production or delivery in any manner, including but not limited to, failure on the part of a printer or transportation interruption of any kind.

Design and copy are at the discretion of Publisher unless the insertion order requires on its face that proof be submitted before insertion. Advertising materials will be retained up to three (3) months following their use. If not ordered returned within that time, negatives and other materials will be destroyed.