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    Entries in billboard (6)

    Sunday
    21Feb2010

    Partnership Activation - February 2010 Newsletter

    DateSunday, February 21, 2010 at 06:34PM

    Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

    Take a moment to check out the new February 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) friends at work.

    This month's newsletter features a collection of insights, including:

    • Sidewalk Challenges
    • Insights Into Using Augmented Reality
    • 27th Annual IEG Sponsorship Conference
    • 7 Tips for Bringing Your In-Venue Signage to Life for Consumers
    • Details on the UK Sports Network
    • The February 2010 Recipients of the Partnership Activation Rising Stars Program
    • Sports Social Media Watch - Molson Canadian
    • Activation Tactics from the 2010 Vancouver Olympic Games and 2010 NBA All-Star Game
    • 2010 Australian Open
    • Ways to Leverage an ESPN Partnership
    • Creative Activation Tactics

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

    Check out the February 2010 Issue now... and don't forget to pass it along to some friends!

    AuthorBrian Gainor | CommentPost a Comment |
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    Friday
    22Jan2010

    Partnership Activation - January 2010 Newsletter

    DateFriday, January 22, 2010 at 09:46PM

    Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

    Take a moment to check out the new January 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to four (4) friends in the industry.

    This month's newsletter features a collection of insights, including:

    • Fan-Athlete Challenges
    • Non-Traditional Billboard Tactics
    • 27th Annual IEG Sponsorship Conference
    • Navigate Marketing's Take on the NY Jets Alcohol Ban
    • Details on Ron Seaver's Sponsorship E-Tips Newsletter
    • The January 2010 Recipients of the Partnership Activation Rising Stars Program
    • 2009 Grey Cup
    • Ways to Leverage a T-Mobile Partnership
    • Creative Activation Tactics

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

    Check out the January 2010 Issue now... and don't forget to pass it along to some friends!

    AuthorBrian Gainor | CommentPost a Comment |
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    Monday
    23Nov2009

    Partnership Activation 2.0 - November Newsletter

    DateMonday, November 23, 2009 at 09:33PM

    Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

    Take a moment to check out the November 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) new industry contacts who also may enjoy some of the insights shared in the newsletter.

    This month's newsletter features a collection of insights, including:

    • Canstruction Events
    • Giving Meaning to Retail
    • Creating a Superstar Experience for Fans
    • Farmers Insurance Group Partnership Spotlight
    • Details on The Business of Sports Network
    • The November Recipients of the Partnership Activation Rising Stars Program
    • 2009 NFL International Series Insights
    • Ways to Leverage a Corona Partnership
    • Creative Activation Tactics

    Check out the November 2009 Issue now... and don't forget to pass it along to some friends!

    Also, this month, we are excited to announce a special Holiday offer from our partners at adidas Eyewear for 25% off retail prices. To take advantage of this special deal, log on to www.promotive.com and enter the code 057C-5FDD-DAED-F443 in the “have a code” box.  Once you enter the code, register and receive 25% off any pair of sunglasses you purchase!

    *For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.

    AuthorBrian Gainor | Comment1 Comment |
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    Tuesday
    17Nov2009

    Nike Goes Outdoor to Promote New Harajuku Store

    DateTuesday, November 17, 2009 at 10:03PM

    Are you looking for new ways to celebrate a store/stadium grand opening? Are you looking for ways to drive awareness in the local community?

    To celebrate the grand opening of its new store in Harajuku, Japan, Nike created a really fascinating mural display using a collection of pictures. Each night, a team of workers changed the images to drive awareness for the breadth of Nike's offerings and involvement in sports and entertainment. CoolHunting also recently did a feature on the store's unique shoe chandelier, shoe sole tiles, and spinning race numbers that hang from the ceiling (definitely worth checking out the link) 

    Check out the way Nike executed the out-of-home campaign to support the store grand opening:

    AuthorBrian Gainor | CommentPost a Comment |
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    Monday
    19Oct2009

    Looking to Sell More Pizza at Your Venue?

    DateMonday, October 19, 2009 at 07:15PM

    Are you looking for new ways to leverage a corporate pizza partner? Are you searching for ways to drive concessions sales at your venue?

    Donato's recently teamed up with Columbus-based Engauge and Clear Channel Outdoor to create a compelling outdoor billboard campaign in an effort to promote the chain's new hand-tossed pie. The pizza chain created a gigantic pizza billboard in downtown Columbus that created an illusion that steam was rising from the pizza (due to it being so hot and fresh).

    How did they do it?

    According to MediaLife Magazine, Clear Channel Outdoor and an independent contractor installed ducts in the billboard to emit steam. Afterwards, the parties positioned the giant pizza at a certain height on the billboard to create an illusion that the steam was rising from the pizza. The billboard released steam every minute during peak commuter hours in downtown Columbus.

    Check out the creative billboard below. This would serve as an effective way for sports organizations to bring their pizza partners' static signage to life in-venue!

    Source: PMQ.com

    AuthorBrian Gainor | CommentPost a Comment |
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    Monday
    10Aug2009

    Use Billboards to Capitalize on Team Affinity...

    DateMonday, August 10, 2009 at 08:54PM

    Are you looking for new ways to capitalize on team affiliation? Are you looking for creative tactics to promote a partnership in the local marketplace?

    Brand managers looking to capitalize on team affinity should consider modeling the Dunkin' Donuts guerrilla billboard strategy detailed below. With more sports organizations turning to outdoor media to promote ticket sales, community initiatives, and re-branding initiatives, sponsors have a unique opportunity to drive affiliation awareness by leveraging neighboring billboards.

    By simply using an arrow technique (as pictured below), sponsors and ambush marketers can imply association with sports organizations through outdoor billboards. The trouble is often the planning ahead of time (knowing where and when the team's billboards will go up) but most uncertainty can be limited by analyzing historical placement.

    Sponsors can drive home team affiliation using a variety of messaging campaigns:

    • Great Teams (arrow pointing to team logo) Drink Great Beverages (arrow pointing to sponsor logo)
    • Go Big (arrow point to team sponsor logo) or Go Home (pointing to a competitor's logo who was recently eliminated from the playoffs)
    • The "Heavenly" Association
    • Great Team (arrow pointing to team logo), Great Beer
    • Fast Teams (arrow pointing to team logo) Drive Fast Cars (arrow pointing to sponsor logo)

    AuthorBrian Gainor | CommentPost a Comment |
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