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    Entries in halftime promotion (4)

    Saturday
    Nov212009

    The Predators Celebrate Halloween with JibJab

    DateSaturday, November 21, 2009 at 05:45PM

    Are you looking to create new, captivating video board vignettes? Are you looking for ways to create holiday-specific fan entertainment?

    The Nashville Predators recently celebrated their Halloween matchup against the Dallas Stars by featuring a creative JibJab vignette on the jumbotron during the game. The clip centered around a Monster Mash thematic with the faces of Predator players incorporated into the mix. The clip proved to be a huge hit with fans and was later featured on the team's Facebook page for all to enjoy.

    Check it out below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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    Tuesday
    Nov172009

    The Seahawks Host a Dachshund Dash at Halftime

    DateTuesday, November 17, 2009 at 10:22PM

    Are you looking to offer unique forms of halftime entertainment? Are you looking for new ways to support local dog shelters and charitable organizations?

    When the Seattle Seahawks hosted the Detroit Lions at Qwest Field on November 8th, the team called in some extra assistance with their halftime entertainment. The Seahawks hosted the 3rd annual dachshund dash (commonly referred to as a weiner dog race) from the 50-yard line to the end zone. The races, benefiting Dachshund Rescues, featured two heats and a post-race awards ceremony with custom-made trophies.

    The sold-out crowd of 67,000+ fans found the unique race to be quite amusing. Check it out below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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    Wednesday
    Sep022009

    The Seahawks Mascot Goes Skydiving to Promote Halftime...

    DateWednesday, September 2, 2009 at 06:08PM

    Are you looking for new ways to drive buzz and awareness for an upcoming halftime performance? Are you looking for new ways to integrate corporate partners in halftime festivities?

    During their upcoming game against the Oakland Raiders, the Seattle Seahawks are set to feature the Red Bull Air Force skydive team landing on the field during halftime. The 12-man skydiving team, who have performed 13K jumps together, will be making a stadium appearance to the tune of a live concert by the band The Presidents of the United States.

    In an effort to promote the upcoming halftime festivities, the Seahawks sent their mascot, Blitz, last week to Pugent Sound to jump with the Red Bull Skydive team as a promotional stunt. The video, shown below, will be featured on the video board in the stadium for all fans in attendance to see while The Presidents of the United States perform a song about the mascot called "This is a Blitz". 

    Hats off to the Seahawks organization for working with the Red Bull Air Force to create a captivating piece that truly shows the team's Seahawks mascot in flight. Check it out below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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    Monday
    Mar162009

    The Peach Belt Conference Drives BMW's Business...

    DateMonday, March 16, 2009 at 08:38PM

    Are you looking for new ways to leverage auto partners? Are you looking to create a partnership driven around a tournament championship?

    John Semeraro and his colleagues at the Peach Belt Conference recently did a tremendous job integrating BMW into the conference's men's and women's basketball tournaments. Semeraro and representatives at the Peach Belt Conference created the "Taylor BMW Ultimate Drive to the Championship", an traffic-driving initiative that seamlessly integrated the local BMW retailer into the tournament action.

    For two (2) weeks leading up to the tournament, Taylor BMW offered free co-branded tournament passes for the first 200 people who came into the dealership and opted to test drive a BMW. Taylor BMW supported the initiative by featuring cars on display at the tournament, championship banners along high-traffic roadways, and numerous branding pieces within the dealership setting.

    Highlighting the Peach Belt Conference and Taylor BMW's partnership was the "Taylor BMW Ultimate Shoot-Out Bracket Challenge", a free throw challenge competition that enabled winners from the men's and women's brackets to win a free BMW Golf Bag or BMW Electric Car Cooler.

    The Peach Belt Conference executed the promotion by hosting a contest at halftime of each game where two (2) participants were drawn for the chance to see who could make the most free throws during a 35 second timespan. The participant who made the most free throws advanced in a bracket-style competition each day of the five (5) day tournament.

    To add to the tournament excitement once the free-throw shootout was completed, one (1) individual was drawn for both the men's and women's game to shoot for a certified pre-owned BMW. To win the BMW, the individual was challenged with making one (1) layup, free throw, three-point shot, and half court shot in 30 seconds.

    The Peach Belt Conference and Taylor BMW teamed up to create a "true partnership" with representatives from both sides engaged and involved in all aspects of BMW's involvement on-site. The employees from Taylor BMW became very engaged in the Taylor BMW Ultimate Drive to the Championship promotion and gained a greater appreciation for the quality of NCAA Division II student-athletes competing in the Peach Belt Conference basketball tournament.    

    The promotion enabled Taylor BMW to:

    • Drive retail traffic and trial
    • Collect signups with quality user information (in an effort to target new customers)
    • Drive brand affiliation and awareness (roadway signage, dealership branding, on-site display) 
    • Offer an engaging in-game promotion that creatively integrated its tagline
    • Leave a lasting, memorable impression on fans

    Congrats to the Peach Belt Conference and Taylor BMW for collaborating to create such a great initiative that benefits all parties involved!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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