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Entries in jumbotron (3)

Sunday

13Dec2009

Do Your Vignettes Feature Product Placement?

Sunday, December 13, 2009 at 09:37PM

Are you looking for new ways to drive incremental value for corporate partners? Are you looking for ways to showcase a new product or brand?

Arizona State Athletics has done a tremendous job over the past years with the pre-game intro vignettes they feature on the videoboard at Sun Devil Stadium. The clip features the team's mascot stomping his way into the stadium, crushing a University of Arizona bus along the way.

However, take a moment to notice the creative Nike product placement throughout the vignette (Uniform :05-:08 / Shoes :44-46, :53-:55, :58-1:01, 1:10-1:11, 1:18-1:19, 1:21-1:22). The ASU Football vignette, providing a total of :18-:20 exposure, serves as a great way to drive some additional value/affiliation awareness for Nike in-game!

Check it out below:

Brian Gainor |

The Predators Celebrate Halloween with JibJab

Saturday, November 21, 2009 at 05:45PM

Are you looking to create new, captivating video board vignettes? Are you looking for ways to create holiday-specific fan entertainment?

The Nashville Predators recently celebrated their Halloween matchup against the Dallas Stars by featuring a creative JibJab vignette on the jumbotron during the game. The clip centered around a Monster Mash thematic with the faces of Predator players incorporated into the mix. The clip proved to be a huge hit with fans and was later featured on the team's Facebook page for all to enjoy.

Check it out below:

Brian Gainor |

Have You Considered the Human Jumbotron?

Tuesday, October 20, 2009 at 07:25AM

Are you looking for unique ways to engage fans in-venue? Are you searching for ways to add entertainment value to the fan experience?

While the stadium arms race has dominated the North American marketplace, some Asian sports organizations (particularly in South Korea) have continued to place an emphasis on creating a human jumbotron effect. In fact, they have gotten pretty good at it over the years.

The human videoboard involves a large group of individuals who carry out choreographed chants and color movements (using layers of shirts), driving spirit and excitement amongst onlookers. It really is something that you just have to see for yourself:

Brian Gainor |

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Promotions / In-Venue Activation

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