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    Entries in mlb promotion (2)

    Thursday
    Mar042010

    The Dodgers Get Interactive with Digital Fan Billboards

    DateThursday, March 4, 2010 at 09:44PM

    Are you looking for new ways to engage fans prior to the season? Are you looking for new ways to drive fan engagement online?

    The Los Angeles Dodgers recently teamed up with Channel 1 Media to create a terrific customized online campaign to engage fans prior to the start of the 2010 MLB season. The two parties created a really cool campaign that enables fans to create their own billboard... in a matter of seconds. The initiative, designed to drive fan interest and ticket sales, is a turnkey piece that can be implemented by teams from all leagues.

    The campaign is really simple, yet very interactive and fun for consumers. The best part is the fact that it ties directly back to the Dodgers' terrific "This Is My Town" billboard messaging campaign from 2009 and truly lets fans be a part of the action. Channel 1 Media and the Dodgers also did a great job building in social media functionality to help the campaign go viral (see the Facebook, Twitter, and email functionality on the last picture below).

    Check it out at http://channel1media.com/dodgers/2010/

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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    Sunday
    Jun282009

    Brewers Fans Receive Dollars for Dingers...

    DateSunday, June 28, 2009 at 05:44PM

    Are you looking for new ways to reward fans at the ballpark? Are you looking to create new ticket promotions based on team performance?

    This season, the Milwaukee Brewers are running a "Dollars for Dingers" ticket promotion where fans can save $1 off a Loge Outfield ticket (regularly $28) for EACH Brewers home run hitover a 10-day stretch of the season. The promotion offers fans the chance to save a lot of money on their tickets based on the team's performance (if the team hit 28 home runs during the stretch, fans would receive tickets for free).

    When the team offered the promotion from June 15 - June 25, the Brewers' power hitters slugged 12 home runs, discounting the price of the $28 loge seats to just $16 ($12 off) during a 2-game July homestand against the St. Louis Cardinals. Earlier this season, the team sold out their Dollars for Dingers ticket inventory in just 30 minutes, demonstratingthe strong support the promotion has received.

    Look for more teams to showcase discounted tickets based on team performance!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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