This month's newsletter features a collection of insights, including:
Sidewalk Challenges
Insights Into Using Augmented Reality
27th Annual IEG Sponsorship Conference
7 Tips for Bringing Your In-Venue Signage to Life for Consumers
Details on the UK Sports Network
The February 2010 Recipients of the Partnership Activation Rising Stars Program
Sports Social Media Watch - Molson Canadian
Activation Tactics from the 2010 Vancouver Olympic Games and 2010 NBA All-Star Game
2010 Australian Open
Ways to Leverage an ESPN Partnership
Creative Activation Tactics
If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.
Are you looking for new ways to renovate areas within your stadium or arena? Are you looking for new ways to build your brand through unique messaging points on game day?
The Arizona Cardinals organization has done a tremendous job turning the walls of University of Phoenix Stadium into giant brand building pieces. The signage inventory can serve as a tremendous way to ingrain corporate partners in a non-intrusive manner. Check out some examples below:
Are you looking for effective ways to leverage premier sporting events? Are you looking to align with multiple brands to activate on-site?
Samsung Mobile and Vodafone teamed up to feature a tremendous activation campaign at the Big Game 2, a rugby match played between the Harlequins and Wasps at Twickenham Stadium in January. The two (2) brands aligned their activation efforts to support the launch of the Vodafone 360 Samsung H1 Handset, the first Samsung offering to deliver Vodafone's new social networking and entertainment Internet services.
Check out their on-site activation efforts in this terrific 5:30 video recap below!
Partnership Activation's Brian Gainor spoke at the 2009 Ohio University Sports Business Forum about creating a comprehensive plan to guide one's career in the sports industry. The presentation was part of a terrific event, put on by the Ohio University Center for Sports Administration, that featured some of the sharpest minds in the sports indusy.
Gainor touched on six key points throughout his presentation:
Think of Yourself as a Brand
Understand the Sports Landscape
Networking is Not an Option
Get as Much Experience as Fast as You Can
Learn. Learn. Learn. - Education is Key
Do the Little Things That Make a Big Difference
Watch the presentation below:
Check out some recaps (and hopefully videos soon) of the event's other speakers:
1. The Curriculum: The MBA/MSA combination The two-year MBA/MSA program prepares students for leadership positions by combining the business teaching of the Ohio University MBA program with sport-specific knowledge during the MSA program. This degree combination recognizes the growing complexity of the sports, facility and entertainment industries, and reinforces Ohio University's commitment to preparing students for the leadership challenges of the future.
The MBA phase of the program uses a problem-based learning style, immersing students in collaborative projects and working situations that are commonplace in the business world. Students learn basic business concepts in a real-life context, and develop skills in communication, collaboration and teamwork that are essential for success, while developing their ability to be creative, take initiative, and accept personal responsibility for their actions.
The MSA program combines classroom and practical experience to prepare individuals for leadership positions in the sport industry. An interdisciplinary approach gives students the freedom to choose courses of personal interest and build a foundation of knowledge in their desired career fields.
2. SAFM Alumni Network More than 85 percent of Ohio University's 1,200 graduates are employed in key positions within intercollegiate athletics, professional sports, public assembly facilities, sports tours, motor sports, corporate sports organizations, sports media, and the entertainment industries. The loyalty of their alumni and the reputation of the program translate into a wide variety of excellent internship and employment opportunities.
3. Practical Learning Opportunities Learning also take places outside the classroom as students work on class projects, such as the program’s annual alumni symposium and various opportunities offered by the Ohio University Athletic Department.
4. International Diversity The program’s reputation has grown on both the national and international levels, attracting students from Australia, Brazil, Canada, China, England, India, Japan, Korea, Kuwait, Malaysia, Mauritius, the Netherlands, New Zealand, Nigeria, Taiwan and Thailand. Our international diversity provides a valuable perspective as the sport industry becomes increasingly globalized.
This month's newsletter features a collection of insights, including:
Fan-Athlete Challenges
Non-Traditional Billboard Tactics
27th Annual IEG Sponsorship Conference
Navigate Marketing's Take on the NY Jets Alcohol Ban
Details on Ron Seaver's Sponsorship E-Tips Newsletter
The January 2010 Recipients of the Partnership Activation Rising Stars Program
2009 Grey Cup
Ways to Leverage a T-Mobile Partnership
Creative Activation Tactics
If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.
Check out the January 2010 Issue now... and don't forget to pass it along to some friends!
Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?
Take a moment to check out the November 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) new industry contacts who also may enjoy some of the insights shared in the newsletter.
This month's newsletter features a collection of insights, including:
Canstruction Events
Giving Meaning to Retail
Creating a Superstar Experience for Fans
Farmers Insurance Group Partnership Spotlight
Details on The Business of Sports Network
The November Recipients of the Partnership Activation Rising Stars Program
2009 NFL International Series Insights
Ways to Leverage a Corona Partnership
Creative Activation Tactics
Check out the November 2009 Issue now... and don't forget to pass it along to some friends!
Also, this month, we are excited to announce a special Holiday offer from our partners at adidas Eyewear for 25% off retail prices. To take advantage of this special deal, log on to www.promotive.com and enter the code 057C-5FDD-DAED-F443 in the “have a code” box.Once you enter the code, register and receive 25% off any pair of sunglasses you purchase!
*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.
Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?
Take a moment to check out the October 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) Linked In contacts who also may enjoy some of the insights shared in the newsletter.
This month's newsletter features a collection of insights, including:
Video Board Gaming
Batter's Eye Activation
Doing the Small Things That Make a BIG Difference
A Look at the 2009 China Open
Details on the Sponsorship Insights Group Newsletter
The October Recipients of the Partnership Activation Rising Stars Program
Ways to Leverage a Geico Partnership
Creative Activation Ideas
*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.
Check out the October 2009 Issue now... and don't forget to pass it along to some friends!
This month's newsletter features a collection of insights, including:
Interactive Outfield Features (Coca-Cola Bottle)
New Developments in C-Store Activation
Effective Ways Sports Organizations can Capitalize on Current Events
A Look at the Houston Texans' Miller Lite Bull Pen Party Deck
Details on IEG's Off the Wire Newsletter
The September Recipients of the Partnership Activation Rising Stars Program
Ways to Leverage a Pepsi Partnership
Creative Activation Ideas
*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.
Check out the September 2009 Issue now... and don't forget to pass it along to some friends!
Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?
Take a moment to check out the August 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) friends in the industry who also may enjoy some of the insights shared in the newsletter.
This month's newsletter features a collection of insights, including:
LCD Golf Bag Advertising
The Puma Street Meet Tour
Developing Ongoing Conversations with Fans
ESPN The Magazine Partners with Crown Equipment Corp.
Crowd ID Impacting the Sports Marketplace
Joe Favorito's Sports Marketing & PR Pros Newsletter
The August Recipients of the Partnership Activation Rising Stars Program
Ways to Leverage a McDonald's Partnership
The Carlton Draught Plastic Cup Race
*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.
Check out the August 2009 Issue now... and don't forget to pass it along to some friends!
Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?
Take a moment to check out the July 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends outside of the industry who also may enjoy some of the insights shared in the newsletter.
This month's newsletter features a collection of insights, including:
MeshMedia Technology
10 Current Industry Trends to Keep an Eye On
Making Fans Desire Your Product on Gameday
Partnership Spotlight: Chicago White Sox
The Veritix Sports Marketing Newsletter
The Partnership Activation Rising Stars Program
Guerrilla Marketing Thought Starters
Ways Non-Profits Can Leverage Corporate Partners
*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.
Check out the July 2009 Issue now... and don't forget to pass it along to some friends!
Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?
Take a moment to check out the June 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) co-workers who also may enjoy some of the insights shared in the newsletter.
This month's newsletter features a collection of insights, including:
Life-Sized Displays
Leveraging Partnerships to Promote Multiple Brands
Challenging Consumers
Airport Partnership Activation (Property Consulting Group / AMI)
Athletics Development Frontier
Activation Tactics to Include When Pitching Automobile Partners
The Montreal Canadiens Feature the Molson Ex Zone
Check out the June 2009 Issue now... and don't forget to pass it along to a friend!
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Sunday, February 21, 2010 at 06:34PM 
