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    Entries in scoreboard (5)

    Thursday
    Aug052010

    When In Doubt, Turn to Journey for Game Entertainment

    Over the years, Journey has proven to be a "go-to" music choice for sports organizations looking to enhance their game entertainment and drive fan excitement. There is just something about Journey's music that gets fans going.

    Just see for yourself. During the 8th inning of Los Angeles Dodgers games, the team calls on Jameson Moss, a talented season ticket holder to perform a unique dance rendition of the famous Journey song title, "Don't Stop Believing" on the scoreboard at Dodger Stadium. Take a quick moment to check it out and enjoy!

    Monday
    May102010

    Yankees Fans Enjoy the Best Buy Match Game

    Are you looking for new ways to entertain fans between innings?

    Best Buy features a very entertaining video board segment in between innings at the new Yankee Stadium that challenges the memory skills of fans. Best Buy features a "Match Game" vignette that tasks one (1) select Yankee fan with memorizing which Yankee player was featured twice behind a series of tiles that resembles the Brady Bunch.

    The feature would serve as a terrific way for teams to promote:

    • Dating Services (feature different singles behind the blocks)
    • New Team Apparel/Equipment/Hats
    • Automobile Companies (looking to showcase a new model)
    • Sponsors Looking to Drive Team Affiliation (as shown above with Best Buy)

    Consider new ways that you can bring your events to life for fans outside the lines!

    Thursday
    Feb042010

    It's Time for the Dancin' Dawgs... 

    Are you looking for new ways to entertain your fan base? Are you looking for new ways to drive awareness for your organization's players?

    The folks at the University of Washington are constantly pushing the envelope with new, creative marketing and sales tactics. The UW marketing team recently created an entertaining "Dancin' Dawgs" piece that is played on the video board when the men's basketball team develops a sizeable lead in the final minutes of play.

    The clip is terrific in that it allows the athletes to demonstrate some of their personalities and it is a simple, yet very entertaining fan pleaser. Why not remind fans late in the game about how great their experience was?

    Check it out below:

    Source: Husky Men's Basketball Blog

    Sunday
    Dec132009

    Do Your Vignettes Feature Product Placement?

    Are you looking for new ways to drive incremental value for corporate partners? Are you looking for ways to showcase a new product or brand?

    Arizona State Athletics has done a tremendous job over the past years with the pre-game intro vignettes they feature on the videoboard at Sun Devil Stadium. The clip features the team's mascot stomping his way into the stadium, crushing a University of Arizona bus along the way.

    However, take a moment to notice the creative Nike product placement throughout the vignette (Uniform :05-:08 / Shoes :44-46, :53-:55, :58-1:01, 1:10-1:11, 1:18-1:19, 1:21-1:22). The ASU Football vignette, providing a total of :18-:20 exposure, serves as a great way to drive some additional value/affiliation awareness for Nike in-game!

    Check it out below:

    Saturday
    Nov212009

    The Predators Celebrate Halloween with JibJab

    Are you looking to create new, captivating video board vignettes? Are you looking for ways to create holiday-specific fan entertainment?

    The Nashville Predators recently celebrated their Halloween matchup against the Dallas Stars by featuring a creative JibJab vignette on the jumbotron during the game. The clip centered around a Monster Mash thematic with the faces of Predator players incorporated into the mix. The clip proved to be a huge hit with fans and was later featured on the team's Facebook page for all to enjoy.

    Check it out below: