Partnership Activation

Entries in soccer promotion (4)

Friday

Nov132009

Barclays Lets EPL Fans Take Home The Trophy...

Friday, November 13, 2009 at 06:00PM

Are you looking for a new way to showcase your team/leagues' trophy hardware? Are you looking to create a national promotion that appeals to sports fans everywhere?

As the title sponsor of the English Premier League, Barclays has effectively positioned itself as one of the largest stakeholders in soccer around the globe. The major global financial services provider will only strengthen its positioning with its newest promotion, "Barclays Home Win".

Barclays' Home Win promotion will enable twenty (20) fans around the globe to win the chance to take the Barclays Premier League trophy home for a day. All consumers have to do for a chance to win the once-in-a-lifetime opportunity is log on to http://www.barclayshomewin.com and submit their name, country, telephone, email, and favorite EPL club. The offer serves as a way for Barclays to celebrate the extension of its league title sponsorship until 2013.

All winners will be provided the opportunity to have the Barclays EPL Trophy in a controlled environment (e.g. school, work, or home) between 10am-4pm on a designated weekday. Two (2) security personnel will accompany the trophy and will control any touching of the trophy (in other words, you can have it, but you can't do anything you want with it). Consumers can submit as many entries as they would like until the promotion expires December 11th.

Check it out below:

Brian Gainor |

Sounders FC Entertain Fans with Soccer Ball Race...

Sunday, June 7, 2009 at 06:43PM

Are you looking for ways to engage fans during halftime or stoppages of play? Are you looking for new ways to provide entertainment value for fans?

The Sounders FC organization currently features an interactive soccer ball race segment during halftime of its matches at Qwest Field. The promotion is a fan favorite as it tests the speed and skills of three (3) contestants wearing giant soccer ball costumes. Check out the team's execution of the promotion during a recent home contest against the Columbus Crew:

Sounders FC representatives could make the promotion more engaging for fans by assigning a different section to each of the contestants, creating a performance driven incentive (for the chance to win X prize). Check back for related promotions offered by the Sounders FC organization!

Brian Gainor |

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Promotions / In-Venue Activation

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Sunday

Apr052009

The FFA Promotes Upcoming Match with Unique Soccer Viral...

Sunday, April 5, 2009 at 07:20PM

Are you looking to create a viral campaign to promote an upcoming match? Are you searching for ways to drive incremental fan interest?

The Football Federation Australia recently created and released a captivating soccer viral piece designed to peak curiousity and interest for the team's World Cup Qualifier match against Uzbekistan. The FFA took a very unusual approach in creating the piece - they actually decided to promote the opposition (Uzbekistan) instead of their own club.

To spur interest in the match, the FFA decided to create an unbranded viral piece that showed what-appeared-to-be the Uzbekistan club being subject to extreme training methods, to not only drive awareness but to also instill fear (and interest) into the Austrailian football faithful.

Since its release, the "extreme training" viral piece has done extremely well as its garnered nearly 320,000 views online. While the viral could be determined by some as deceptive, the FFA claims that the video is purely a piece of entertainment. But while some debate over the clip's intent, thousands of others are left wondering whether the content is real... an extremely well done soccer viral piece!

Enclosed are two (2) versions of the viral piece:

The FFA's Authentic Promotional Video

The Viral Piece That Has Generated 318,000+ Impressions

Brian Gainor |

Barclays Scores New Fans With Its Ticket Office Promotion...

Friday, March 13, 2009 at 04:45PM

Are you looking for new ways to leverage a financial partner? Are you looking to create a nationwide promotion that can be scaled down to the regional/local levels?

Barclays created a terrific promotional concept in support of its Title Sponsorship of the English Premier League. To activate its official title status, Barclays created the "Barclays Ticket Office", a promotion which rewards a pair of Barclays Premier League match tickets every 90 minutes, every day, for the duration of the 2008-09 EPL season.

The Barclays Ticket Office payoff equates to 16 pairs per day, 120 per week, 480 per month, and approximately 4,320 pairs distributed through the duration of the nine (9) month promotional campaign from August 16, 2009 to May 24, 2009.

Consumers are allowed to enter to win as many times as they would like throughout the season (with no charges being applied outside of standard texting rates), but are only eligible to win once during a 24-hour period.

To participate in the promotion for the chance to win a free pair of EPL tickets (travel and accomodations not included), consumers must obtain a 10-digit code by:

Using a Barclays ATM in the UK, Channel Islands, or Isle of Man and requesting a receipt. Consumers can use the 10-digit code on the back of the receipt to enter to win
Logging on to the Official Barclays Ticket Office promotional page and spinning five virtual soccer balls to receive a 10-digit code
Participating in a variety of other Barclays' promotional contests

Once consumers have their 10-digit code in-hand, they can enter to win by:

Texting the code followed by the initials of their favorite Barclays Premier League Club to 68887
Enter the 10-digit code, input the initials of their favorite team, and enter their email address on the Official Barclays Ticket Office promotional page

As Barclays selects winners every 90 minutes, it notifies them via a text/online message and confirms the match details and the ticket distribution procedures (winners receive their tickets no less than seven (7) days before the date of the game). Consumers who win during the months of April and May receive tickets valid for entry to matches played during the 2009-10 season.

Barclays is driving viral awareness for the promotion by featuring four (4) tools on the promotional page that enable consumers to share the details with friends via Facebook, StumbleUpon, Delicious, and Technorati.

Brian Gainor |