Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new February 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) friends at work.

This month's newsletter features a collection of insights, including:

• Sidewalk Challenges
• Insights Into Using Augmented Reality
• 27th Annual IEG Sponsorship Conference
• 7 Tips for Bringing Your In-Venue Signage to Life for Consumers
• Details on the UK Sports Network
• The February 2010 Recipients of the Partnership Activation Rising Stars Program
• Sports Social Media Watch - Molson Canadian
• Activation Tactics from the 2010 Vancouver Olympic Games and 2010 NBA All-Star Game
• 2010 Australian Open
• Ways to Leverage an ESPN Partnership
• Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the February 2010 Issue now... and don't forget to pass it along to some friends!

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new January 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to four (4) friends in the industry.

This month's newsletter features a collection of insights, including:

• Fan-Athlete Challenges
• Non-Traditional Billboard Tactics
• 27th Annual IEG Sponsorship Conference
• Navigate Marketing's Take on the NY Jets Alcohol Ban
• Details on Ron Seaver's Sponsorship E-Tips Newsletter
• The January 2010 Recipients of the Partnership Activation Rising Stars Program
• 2009 Grey Cup
• Ways to Leverage a T-Mobile Partnership
• Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the January 2010 Issue now... and don't forget to pass it along to some friends!

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the November 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) new industry contacts who also may enjoy some of the insights shared in the newsletter.

This month's newsletter features a collection of insights, including:

• Canstruction Events
• Giving Meaning to Retail
• Creating a Superstar Experience for Fans
• Farmers Insurance Group Partnership Spotlight
• Details on The Business of Sports Network
• The November Recipients of the Partnership Activation Rising Stars Program
• 2009 NFL International Series Insights
• Ways to Leverage a Corona Partnership
• Creative Activation Tactics

Check out the November 2009 Issue now... and don't forget to pass it along to some friends!

Also, this month, we are excited to announce a special Holiday offer from our partners at adidas Eyewear for 25% off retail prices. To take advantage of this special deal, log on to www.promotive.com and enter the code 057C-5FDD-DAED-F443 in the “have a code” box.  Once you enter the code, register and receive 25% off any pair of sunglasses you purchase!

*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.

Are you looking for ways to leverage corporate partnerships as a way to enhance the fan experience at your ballpark? Are you looking for ways to tie in corporate partners to team mascot initiatives?

Kalahari Resorts, recently teamed up with the Milwaukee Brewers to enhance a gameday attraction at Miller Park. Kalahari unveiled the "Kalahari Splash Zone", a new landing area at the bottom of the team mascot's (Bernie Brewer) slide. The in-venue element, which is viewable to all fans in attendance, serves as a tremendous branding play that captures the attention of Brewers fans both in attendance and those watching on television.

Each time the Brewers hit a home run, Bernie Brewer travels down the slide into the Kalahari Splash Zone, where he is met with an explosion of water shot into the air. The slide experience reflects the type of attractions offered at Kalahari Resorts, the Official Water Park of the Milwaukee Brewers.

Kalahari's Splash Zone integration is unique in that a number of organizations have aligned with theme park destinations to offer ticket discounts and Kids Get in Free passes for kids, but few have yet to feature interactive in-venue elements. It would not be surprising to see other organization's model this concept.  

Check out the attraction below: