Thank you for coming here to check out the July 2010 Partnership Activation 2.0 newsletter. As you tune in to Major League Baseball games, the NFL preseason, and other sporting events, please feel free to send along any sponsorship/marketing best practices and unique activation tactics that happen to catch your eye.

Click here to check out the new July 2010 Partnership Activation 2.0 monthly newsletter.

This month's newsletter features a collection of insights, including:

• Player / Alumni Challenges (Highlighted by the Herbal Magic Weight Loss Cup)
• Miller Lite's Recent "Ray for a Day" Initiative
• Facebook-Themed Scoreboard Features
• World Cup Activation and Branding
• Xtreme Insight's World Cup 2010 Wrap Report
• Creativity in the Sports Marketplace
• July 2010 Partnership Activation Rising Stars
• Sports Technology Watch
• Facts and Insights About the the 2010 Wimbledon Championships
• Creative Ways to Leverage Dunkin' Donuts
• Idea Box

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the July 2010 Issue now... and please feel free to send along any feedback or suggestions you have this month! 

If you enjoyed the July 2010 Issue, you may also be interested in:

• 140 Reasons Sports Teams Should Use Twitter
• 40 Ways Sports Teams Can Utilize Foursquare
• The 100 Hottest Promotional Items in Sports
• World Cup Viewing Parties From Across the Globe
• The 10 Best Sports Billboard Themes of 2009

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new May 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends in the industry.

This month's newsletter features a collection of insights, including:

• Flash Mobs in Sports
• CrowdWave Technology
• Hyundai's World Cup Initiative
• SF Giants' Flickr On-Field Photo Day
• A Close Look At... The NHL Playoffs
• NBA Digital Discipline Series
• Creativity in the Sports Marketplace
• May 2010 Partnership Activation Rising Stars
• Insights on Stickybits
• A Close Look At... The NBA Playoffs
• UFC 112: Invincible
• Lottery Partner Thought Starters
• Idea Box

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the May 2010 Issue now... and don't forget to pass it along to some friends!

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new April 2010 Partnership Activation 2.0 monthly newsletter.

This month's newsletter features a collection of insights, including:

• Sports Murals
• Insights Into the Dallas Mavericks' E-Cycling Initiatives
• Coca-Cola Brings the World Cup Trophy to 86 Countries Worldwide
• 3D Hockey Dasherboard Signage
• Details on The Row Show
• The April 2010 Recipients of the Partnership Activation Rising Stars Program
• Sports Social Media Watch - Chad Ochocinco Goes Mobile
• Activation Tactics from the 2010 Final Four and MLB Opening Day
• The Hong Kong Sevens
• Ways to Leverage a Bank of America Partnership
• Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the April 2010 Issue now... and if you like what you see, please vote for Partnership Activation as the Best Sports Business Blog of 2009 HERE.

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new March 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends in the industry.

This month's newsletter features a collection of insights, including:

• Store Challenges
• Insights Into Using Crowdsourcing in Sports
• Carlsberg Lets Fans Give Their Best Pep Talk
• Selling Signage for International Stars
• Details on the Top 50 Sports Business Blogs
• The March 2010 Recipients of the Partnership Activation Rising Stars Program
• Sports Social Media Watch - World Class Moustaches
• Activation Tactics from the 2010 Vancouver Olympic Games
• 2010 F1 Gulf Air Bahrain Grand Prix
• Ways to Leverage a Dr. Pepper Partnership
• Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the March 2010 Issue now... and don't forget to pass it along to some friends!

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new January 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to four (4) friends in the industry.

This month's newsletter features a collection of insights, including:

• Fan-Athlete Challenges
• Non-Traditional Billboard Tactics
• 27th Annual IEG Sponsorship Conference
• Navigate Marketing's Take on the NY Jets Alcohol Ban
• Details on Ron Seaver's Sponsorship E-Tips Newsletter
• The January 2010 Recipients of the Partnership Activation Rising Stars Program
• 2009 Grey Cup
• Ways to Leverage a T-Mobile Partnership
• Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the January 2010 Issue now... and don't forget to pass it along to some friends!

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the December 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to friends as a FREE holiday gift.

This month's newsletter features a collection of insights, including:

• Custom Music Videos
• The Best Utilization of Twitter in College Athletics
• Hosting Events in Nontraditional Venues
• Charlotte Checkers Partnership Spotlight
• Details on SportBusiness Newslines
• The December Recipients of the Partnership Activation Rising Stars Program
• 2010 World Cup
• Ways to Leverage a Taco Bell Partnership
• Creative Activation Tactics

Check out the December 2009 Issue now... and don't forget to pass it along to some friends!

Prior to Super Bowl XLIII in Tampa, 225 football fans participated in a 100-yard long shot promotion courtesy of Shotsticks, Sobieski Vodka, and Bartender in the Box. The act served as a great publicity stunt for the brands and provides a benchmark for brands who are looking to engage fans in the tailgate lots prior to a major event.

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the November 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) new industry contacts who also may enjoy some of the insights shared in the newsletter.

This month's newsletter features a collection of insights, including:

• Canstruction Events
• Giving Meaning to Retail
• Creating a Superstar Experience for Fans
• Farmers Insurance Group Partnership Spotlight
• Details on The Business of Sports Network
• The November Recipients of the Partnership Activation Rising Stars Program
• 2009 NFL International Series Insights
• Ways to Leverage a Corona Partnership
• Creative Activation Tactics

Check out the November 2009 Issue now... and don't forget to pass it along to some friends!

Also, this month, we are excited to announce a special Holiday offer from our partners at adidas Eyewear for 25% off retail prices. To take advantage of this special deal, log on to www.promotive.com and enter the code 057C-5FDD-DAED-F443 in the “have a code” box.  Once you enter the code, register and receive 25% off any pair of sunglasses you purchase!

*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.