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    Entries in sponsor activation (4)

    Monday
    May102010

    Give Fans an Experience They will Never Forget

    DateMonday, May 10, 2010 at 09:37PM

    Are you looking for new ways to connect with consumers via grassroots campaigns? Are you looking to re-energize a brand?

    Too often we see sponsorship programs created with the consumer in mind that lack one integral component... the experience. The following clip for Converse Sport, which is actually a parody filmed for the 4As 2010 Institute of Advanced Advertising Studies, does a tremendous job demonstrating how companies can re-energize their brands by creating/re-creating a memorable experience for consumers:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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    Monday
    Feb082010

    The Big Game 2 Proved Huge for Samsung Mobile and Vodafone

    DateMonday, February 8, 2010 at 11:00PM

    Are you looking for effective ways to leverage premier sporting events? Are you looking to align with multiple brands to activate on-site?

    Samsung Mobile and Vodafone teamed up to feature a tremendous activation campaign at the Big Game 2, a rugby match played between the Harlequins and Wasps at Twickenham Stadium in January. The two (2) brands aligned their activation efforts to support the launch of the Vodafone 360 Samsung H1 Handset, the first Samsung offering to deliver Vodafone's new social networking and entertainment Internet services.

    Check out their on-site activation efforts in this terrific 5:30 video recap below!

     

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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    Tuesday
    Jan122010

    Activation of the Day - STA Travel, Outback Bowl

    DateTuesday, January 12, 2010 at 11:21PM

    Are you looking for new ways to promote supporting travel agency partners on game day? Are you looking for new ways to get fans excited about travel destinations?

    STA Travel supported its partnership with the 2009 Outback Bowl by featuring an engaging display at the event's Fan Fest located near Gate D. The STA Travel display featured a football toss exhibit where fans could win free giveaways (t-shirts and koozies) by hitting a target in the center of a massive Australia map (which tied into the Outback Bowl thematic).

    STA also held drawings on-site for free travel and have away some Outback Bowl mementos that fans could redeem for cash off their next travel purchase with STA. To drive interest in the football toss display, STA personnel displayed a giant scoreboard that tallied points scored by fans of each team.

    For more information, check out STA Travel's official blog and Twitter profile.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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    Monday
    Aug172009

    Partnership Activation 2.0 - August Newsletter

    DateMonday, August 17, 2009 at 05:32PM

    Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

    Take a moment to check out the August 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) friends in the industry who also may enjoy some of the insights shared in the newsletter.

    This month's newsletter features a collection of insights, including:

    • LCD Golf Bag Advertising
    • The Puma Street Meet Tour
    • Developing Ongoing Conversations with Fans
    • ESPN The Magazine Partners with Crown Equipment Corp.
    • Crowd ID Impacting the Sports Marketplace
    • Joe Favorito's Sports Marketing & PR Pros Newsletter
    • The August Recipients of the Partnership Activation Rising Stars Program
    • Ways to Leverage a McDonald's Partnership
    • The Carlton Draught Plastic Cup Race

    *For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.

    Check out the August 2009 Issue now... and don't forget to pass it along to some friends!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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