Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new February 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) friends at work.

This month's newsletter features a collection of insights, including:

• Sidewalk Challenges
• Insights Into Using Augmented Reality
• 27th Annual IEG Sponsorship Conference
• 7 Tips for Bringing Your In-Venue Signage to Life for Consumers
• Details on the UK Sports Network
• The February 2010 Recipients of the Partnership Activation Rising Stars Program
• Sports Social Media Watch - Molson Canadian
• Activation Tactics from the 2010 Vancouver Olympic Games and 2010 NBA All-Star Game
• 2010 Australian Open
• Ways to Leverage an ESPN Partnership
• Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the February 2010 Issue now... and don't forget to pass it along to some friends!

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the December 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to friends as a FREE holiday gift.

This month's newsletter features a collection of insights, including:

• Custom Music Videos
• The Best Utilization of Twitter in College Athletics
• Hosting Events in Nontraditional Venues
• Charlotte Checkers Partnership Spotlight
• Details on SportBusiness Newslines
• The December Recipients of the Partnership Activation Rising Stars Program
• 2010 World Cup
• Ways to Leverage a Taco Bell Partnership
• Creative Activation Tactics

Check out the December 2009 Issue now... and don't forget to pass it along to some friends!

Are you looking for new ways to leverage Sharpie as a corporate partner? Are you looking for new ways to provide fans a medium to have a voice?

Check out ten (10) ways to leverage Sharpie below: 

I. Sharpie Sign Creation Stations

II. Fan Message Board / Signature Walls

III. Video Board Feature Detailing the Art of an Autograph

IV. Player/Legend Autograph Appearances

V. Autographed Game Day Magazine Promotional Offer (via Jumbotron/PA)

VI. Interactive Digital Autograph Display

Teams can feature an interactive display in the concourse/OOH destinations where fans can practice their autograph on a basketball/football/tennis ball using a digital Sharpie pen

VII. Giant Autograph Inflatables

VIII. Personalized Photo Autographs via Email

 Click here for more information.

IX. Autograph Ball Display

X. In-Venue Autograph Booth

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the November 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) new industry contacts who also may enjoy some of the insights shared in the newsletter.

This month's newsletter features a collection of insights, including:

• Canstruction Events
• Giving Meaning to Retail
• Creating a Superstar Experience for Fans
• Farmers Insurance Group Partnership Spotlight
• Details on The Business of Sports Network
• The November Recipients of the Partnership Activation Rising Stars Program
• 2009 NFL International Series Insights
• Ways to Leverage a Corona Partnership
• Creative Activation Tactics

Check out the November 2009 Issue now... and don't forget to pass it along to some friends!

Also, this month, we are excited to announce a special Holiday offer from our partners at adidas Eyewear for 25% off retail prices. To take advantage of this special deal, log on to www.promotive.com and enter the code 057C-5FDD-DAED-F443 in the “have a code” box.  Once you enter the code, register and receive 25% off any pair of sunglasses you purchase!

*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.

Are you looking for new ways to leverage the first couple rows of seats at your venue? Are you looking for ways to promote MillerCoors' products?

The Quad City Mallards of the IHL recently unveiled a partnership with Coors Light and Euclid Beverage that is highlighted by a unique branding concept. The team has created a Coors Light ICE ROW that enables fans seated in the front row closest to the ice to experience a number of exclusive opportunities.

Thirty minutes prior to the walk up general admission, fans seated in the ICE ROW will be provided access to the Mallards locker room and hockey operations prior to the game. This will enable them to have plenty of time to enjoy the coach's comments to his team and fully experience the Mallards' behind-the-scenes experience.

The Mallards are also complementing the deal by creating four "Coors Light Corners" on their rink at the i Wireless Center. Coors Light logos will be displayed on the ice in each of the four corners for all fans to see (and hear on radio broadcasts).   

Are you looking for new ways to leverage insurance providers? Are you looking for new ways to provide fans direct benefits prior to the game?

The Atlanta Falcons are teaming up with State Farm Insurance in 2009 to provide the team's fanbase some exclusive privileges. During the upcoming season, Falcons fans that are also State Farm customers can show their State Farm policy card on-site for the opportunity to only have to pay $10 to park in the State Farm Lot prior to games (normally, pricing for parking is $20+).

The Lot, located directly across from Gate B of the Georgia Dome, is available to fans on a first-come, first-serve basis, with parking not available for sale in the days/weeks leading up to the game. The concept of the State Farm Lot is tremendous because it is just another example of how teams and corporate partners are working harder than ever to provide new, exclusive benefits for fans.