Search

Navigation
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

      

    Entries in sports marketing (24)

    Sunday
    Aug222010

    August 2010 Partnership Activation 2.0 Newsletter

    DateSunday, August 22, 2010 at 09:25PM

    Thank you for your continued interest in Partnership Activation. Click here to check out the new August 2010 Partnership Activation 2.0 monthly newsletter.

    Thanks to our friends at adidas Eyewear, if you pass along the August 2010 Newsletter to a friend or colleague in the industry and they submit a sponsorship/marketing "best practice" that is selected to be featured in the September Newsletter, you BOTH can win a FREE pair of adidas Eyewear!  

    Pass along the newsletter and send in your "best practice" submissions to newsletter@partnershipactivation.com! Only (1) winning duo will be selected! In the meantime, check out the great adidas Eyewear styles that you could win here: http://www.adidas.com/us/eyewear.

    This month's newsletter features a collection of insights, including:

    • Marketing Hometown Pride
    • 20 Top Sports Graduate Programs to Consider
    • Creative Promotional/Engagement Tactics from the Barclays Premier League
    • 2010 NFL Training Camp Title Sponsorship Breakdown
    • In-Venue Baseball Destinations
    • A Look At SportsAgentBlog.com
    • August 2010 Partnership Activation Rising Stars
    • Thermopylae Drives Mobile Fan Engagement
    • The Singapore Youth Olympic Games
    • Maker's Mark Thought Starters
    • New Idea Box Insights

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

    Check out the August 2010 Issue now... and please feel free to send along any feedback or suggestions you have this month! 

     

    If you enjoyed the August 2010 Issue, you may also be interested in:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Monday
    Jul192010

    Mobilizing Brands - Benchmarking the Tour de France

    DateMonday, July 19, 2010 at 11:16PM

    With thousands of fans tailgating outside stadiums and arenas every given night, ample opportunities exist for brand marketers to drive consumer impressions and partnership affiliation awareness. As organizations and brand partners continue to analyze opportunities inside stadium parking lots, it's hard to ignore what has become a common practice at the Tour de France.

    With limited marketing opportunities along the course, Tour de France sponsors invest their activation dollars into building mobile vehicles designed to entertain fans lining the course. These vehicles, traveling as a parade of sponsors, serve as effective awareness drivers for partnering brands.

    Sports organizations in the United States can benchmark this practice of mobilizing sponsors by incorporating them in:

    • Tailgate lot activation (on display; strolling through the tailgate lots)
    • Pre-Game Team Walks (Tiger Walk, etc.; serving as a prelude to the team's arrival)
    • Race Track Activation (driving along a NASCAR track prior to a race or during a caution)
    • Championship Parades
    • Team Festivals
    • Guerrilla Marketing (Operating Co-Branded Vehicles)
    • Retail Activation Displays
    • On-Field Vehicles (Drive on the Warning Track or On-Field During Pre-Game; Stretchers, etc.)
    • Pace Cars During Marathons / Endurance Events

    Check out how sponsors are being mobilized at the Tour de France below:

    View more presentations from Brian Gainor.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Monday
    Jul052010

    Centauro Helps Brazilian Soccer Fans Feel The Weight of Five World Titles

    DateMonday, July 5, 2010 at 10:19AM

    Brands and retail partners looking for new ways to impact consumers in a retail setting should take a close look at a recent strategy implemented by Centauro, Brazil's largest sporting goods chain. Just prior to the World Cup, Centauro impacted thousands of consumers shopping for Brazilian soccer apparel across the country with the use of a simple, weighted hanger.

    There is a common expression in Brazil that every time a player sports the country's distinct yellow soccer jersey, they are wearing the weight of Five World Titles on their shoulders. That is because Brazil has won more championships (5) than any other team in World Cup history.

    Centauro capitalized on this expression by hanging all of the Brazil World Cup jerseys in its stores on a special 2kg hanger that sported a branded tag, "Feel the Weight of Five World Titles". The simple, weighted hanger became an unexpected and impacting communication platform, driving curiosity and buzz amongst consumers at retail. The campaign, implemented across 120 retail locations, served as an effective way for Centauro to drive awareness for its Brazilian jersey offerings in-store.

    Check out a viral piece that captured consumer reactions in-store below:

     

    Source: AdsoftheWorld.com 

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Sunday
    Jun202010

    Leverage Airline Partners with Special Video Shoots

    DateSunday, June 20, 2010 at 10:28PM

    Sports properties looking for new ways to leverage airline partners should consider sending a team of athletes to an airplane hanger for an exclusive video shoot. Here, players can perform tricks, stunts, and show a little enthusiasm for fans to enjoy.

    By simply using an airplane as a backdrop (or prop), teams can create a highlight video that can be shown on the scoreboard during a game or on its homepage to help drive affiliation awareness. Airline partners can even consider bringing this to life by running a sweepstakes that allows a few select fans the chance to take part in the filming of the shoot live in person (and receive a behind-the-scenes tour, etc.)

    Check out the video below, which should help reinforce the opportunity at-hand!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Wednesday
    Jun022010

    BMW Proves 3D Building Projections Are Here

    DateWednesday, June 2, 2010 at 08:11AM

    Sports marketers operating stadium venues with vast blank facades are missing out on a golden opportunity to market to fans entering the stadium and consumers passing by on a daily basis during their morning and afternoon commutes.

    With new advances in 3D projection technology (in addition to the LED outdoor marquee displayed by the Miami Heat), sports marketers can display powerful messages on the exterior walls of stadium venues to help drive ticket sales, promote corporate partners, drive awareness for team campaigns/slogans, and simply entertain fans.

    While fixed costs are still relatively slightly steep for this messaging medium, they will lower in the coming years and can serve as an impactful way for teams to provide captivating messaging during key times during the season and offseason.

    To help demonstrate how powerful 3D building projection messaging can be, take a look at a recent event showcased by BMW in Singapore. The campaign was produced by Publicis Asia and is truly powerful!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Monday
    May242010

    May 2010 Partnership Activation 2.0 Newsletter

    DateMonday, May 24, 2010 at 10:03PM

    Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

    Take a moment to check out the new May 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends in the industry.

    This month's newsletter features a collection of insights, including:

    • Flash Mobs in Sports
    • CrowdWave Technology
    • Hyundai's World Cup Initiative
    • SF Giants' Flickr On-Field Photo Day
    • A Close Look At... The NHL Playoffs
    • NBA Digital Discipline Series
    • Creativity in the Sports Marketplace
    • May 2010 Partnership Activation Rising Stars
    • Insights on Stickybits
    • A Close Look At... The NBA Playoffs
    • UFC 112: Invincible
    • Lottery Partner Thought Starters
    • Idea Box

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

    Check out the May 2010 Issue now... and don't forget to pass it along to some friends!

    AuthorBrian Gainor | Comment1 Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Monday
    May102010

    Give Fans an Experience They will Never Forget

    DateMonday, May 10, 2010 at 09:37PM

    Are you looking for new ways to connect with consumers via grassroots campaigns? Are you looking to re-energize a brand?

    Too often we see sponsorship programs created with the consumer in mind that lack one integral component... the experience. The following clip for Converse Sport, which is actually a parody filmed for the 4As 2010 Institute of Advanced Advertising Studies, does a tremendous job demonstrating how companies can re-energize their brands by creating/re-creating a memorable experience for consumers:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Sunday
    May022010

    Drive Value for Hotel Partners with Student Bed Races

    DateSunday, May 2, 2010 at 09:26PM

    Are you looking for new ways to drive awareness for hotel chain partners? Are you looking to create an engaging event for students that affiliates corporate partners?

    College sports properties looking for new ways to drive awareness and affiliation for hotel chain partners amongst the student body should consider offering Annual Bed Race events. 

    Here's how it would work:

    As students return to campus for the Fall, athletic departments can offer a special promotional message for students to win free season tickets, scholarship dollars, merchandise, books, or a trip as tiered prizes for participating in an Annual Bed Race event (presented by X hotel partner). The athletic department could offer the promotion the Friday before the first home game, with 75 teams competing on a first come, first serve basis at a practice/intramurals field near the stadium.

    The goal of the Annual Bed Race event would be to see which team (a team of 5, as shown below) could push a bed, draped in hotel branding, on wheels 40-yards in the shortest amount of time - think bobsledding meets the 40. Hotel partners would benefit from pre-season marketing, an in-game vignette highlighting the action of the competition and showing the winners in their seats or with checks, and reminding fans that they are always welcome to stay at one of their participating hotel chain locations across the nation. Collegiate sports properties and their preferred hotel partners can use this event to create a lasting memory for hundreds of participating students and thousands of fans attending the Season Opener.

    Check out an example below of how the Annual Bed Races could work for your collegiate sports property!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Tuesday
    Apr272010

    Take Your Outdoor Sports Digital Efforts to New Heights

    DateTuesday, April 27, 2010 at 10:42PM

    Are you looking for new ways to engage consumers in outdoor settings? Are you looking to capitalize on the growing usage of mobile phones?

    Take a quick look at a terrific outdoor digital initiative DDB recently executed on behalf of McDonald's in Stockholm. The outdoor game tasked consumers with taking a picture on their cell phone of menu items that bounced and soared past the screen. Can you say engaging?

    Now take a quick moment to think of all the applications this could have in the sports space. A team that prominently features a similar digital display piece on the facade of their stadium/arena could create a similar offering that tasks fans with taking camera pictures of:

    • Dropping tickets - A team could allocate a block of 100 tickets per game discounted at 50% off to fans who take a picture of a dropping ticket on their cell phone and take it to the Will Call counter for purchase
    • Dropping balls - Teams could make this item very hard to catch (fast speeds) and offer autograph merchandise to any fans who are able to take a picture of it on their phone
    • Dropping concessions (hot dogs, popcorn, etc.) - Teams could offer free/discounted concessions items to fans who are able to take pictures of these items on their mobile phone
    • Partner Discounts (dropping movie tickets, free gas vouchers, project starters, etc.)
    • Dropping dollar bills - Teams can offer $5 bills that are redeemable for a $20 purchase in the team store on game day
    • Dropping Mascot - Teams can offer fans, who take a picture of the mascot soaring across the screen, the chance to partake in unique experiences at the ballpark (promotions, video board cameos, behind-the-scenes tours, promotional giveaway opportunities, etc.)

    Digital boards located outside stadium venues offering similar digital games could serve as a great way to reward fans who aren't able to make it into the game or come to attend a watch party. Consider this tactic when you are looking for new ways to reward those attending games (pre-game and post-game), not attending games (premier games, watch parties), and are looking for a reason to just stop by and check out the stadium during the week.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Wednesday
    Apr212010

    Partnership Activation - April 2010 Newsletter

    DateWednesday, April 21, 2010 at 09:59PM

    Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

    Take a moment to check out the new April 2010 Partnership Activation 2.0 monthly newsletter.

    This month's newsletter features a collection of insights, including:

    • Sports Murals
    • Insights Into the Dallas Mavericks' E-Cycling Initiatives
    • Coca-Cola Brings the World Cup Trophy to 86 Countries Worldwide
    • 3D Hockey Dasherboard Signage
    • Details on The Row Show
    • The April 2010 Recipients of the Partnership Activation Rising Stars Program
    • Sports Social Media Watch - Chad Ochocinco Goes Mobile
    • Activation Tactics from the 2010 Final Four and MLB Opening Day
    • The Hong Kong Sevens
    • Ways to Leverage a Bank of America Partnership
    • Creative Activation Tactics

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

    Check out the April 2010 Issue now... and if you like what you see, please vote for Partnership Activation as the Best Sports Business Blog of 2009 HERE.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Sunday
    Mar212010

    Partnership Activation - March 2010 Newsletter

    DateSunday, March 21, 2010 at 09:11PM

    Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

    Take a moment to check out the new March 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends in the industry.

    This month's newsletter features a collection of insights, including:

    • Store Challenges
    • Insights Into Using Crowdsourcing in Sports
    • Carlsberg Lets Fans Give Their Best Pep Talk
    • Selling Signage for International Stars
    • Details on the Top 50 Sports Business Blogs
    • The March 2010 Recipients of the Partnership Activation Rising Stars Program
    • Sports Social Media Watch - World Class Moustaches
    • Activation Tactics from the 2010 Vancouver Olympic Games
    • 2010 F1 Gulf Air Bahrain Grand Prix
    • Ways to Leverage a Dr. Pepper Partnership
    • Creative Activation Tactics

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

    Check out the March 2010 Issue now... and don't forget to pass it along to some friends!

      

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Sunday
    Mar212010

    The Crew Highlight Their Fan Experience to Drive Sales

    DateSunday, March 21, 2010 at 09:41AM

    Are you looking for new ways to drive ticket sales? Are you interested in creating a video that captures the complete fan experience at your games?

    The Columbus Crew recently turned to Outsider Entertainment to create a video montage that fully captures the fan experience and will serve as an effective way to drive ticket sales. Outsider worked with the team's corporate sales department to create a tremendous video that the team could utilize in a variety of messaging channels, including the team blog, email blasts, television spots, corporate sales presentations, ticket sales videos, and partnership marketing materials.

    The video does a nice job driving excitement with highlights of the game experience and then provides an inside look at the fan experience with insightful testimonials. Check it out below:

    Crew Ticket Sales & Testimonials from Outsider E on Vimeo.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Sunday
    Feb212010

    Partnership Activation - February 2010 Newsletter

    DateSunday, February 21, 2010 at 06:34PM

    Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

    Take a moment to check out the new February 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) friends at work.

    This month's newsletter features a collection of insights, including:

    • Sidewalk Challenges
    • Insights Into Using Augmented Reality
    • 27th Annual IEG Sponsorship Conference
    • 7 Tips for Bringing Your In-Venue Signage to Life for Consumers
    • Details on the UK Sports Network
    • The February 2010 Recipients of the Partnership Activation Rising Stars Program
    • Sports Social Media Watch - Molson Canadian
    • Activation Tactics from the 2010 Vancouver Olympic Games and 2010 NBA All-Star Game
    • 2010 Australian Open
    • Ways to Leverage an ESPN Partnership
    • Creative Activation Tactics

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

    Check out the February 2010 Issue now... and don't forget to pass it along to some friends!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Friday
    Jan222010

    Partnership Activation - January 2010 Newsletter

    DateFriday, January 22, 2010 at 09:46PM

    Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

    Take a moment to check out the new January 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to four (4) friends in the industry.

    This month's newsletter features a collection of insights, including:

    • Fan-Athlete Challenges
    • Non-Traditional Billboard Tactics
    • 27th Annual IEG Sponsorship Conference
    • Navigate Marketing's Take on the NY Jets Alcohol Ban
    • Details on Ron Seaver's Sponsorship E-Tips Newsletter
    • The January 2010 Recipients of the Partnership Activation Rising Stars Program
    • 2009 Grey Cup
    • Ways to Leverage a T-Mobile Partnership
    • Creative Activation Tactics

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

    Check out the January 2010 Issue now... and don't forget to pass it along to some friends!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Tuesday
    Dec222009

    Partnership Activation 2.0 - December Newsletter

    DateTuesday, December 22, 2009 at 09:56PM

    Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

    Take a moment to check out the December 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to friends as a FREE holiday gift.

    This month's newsletter features a collection of insights, including:

    • Custom Music Videos
    • The Best Utilization of Twitter in College Athletics
    • Hosting Events in Nontraditional Venues
    • Charlotte Checkers Partnership Spotlight
    • Details on SportBusiness Newslines
    • The December Recipients of the Partnership Activation Rising Stars Program
    • 2010 World Cup
    • Ways to Leverage a Taco Bell Partnership
    • Creative Activation Tactics

    Check out the December 2009 Issue now... and don't forget to pass it along to some friends!

    AuthorBrian Gainor | Comment1 Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Sunday
    Dec062009

    Consider Branding that Moves Consumers...

    DateSunday, December 6, 2009 at 10:33PM

    Is your organization looking for new ways to drive awareness in the local marketplace? Are you looking for ways to leverage modes of transportation to promote an upcoming event?

    To drive awareness for the 2009 NBA All-Star festivities taking place in Phoenix, AZ, the National Basketball Assocation (NBA) teamed up with bluemedia and league sponsor Hewlett Packard to wrap two (2) METRO light rail trains in the Phoenix marketplace. The NBA called on bluemedia to print the images of six (6) 2009 NBA All-Stars on the light rail trains using HP digital printing technology.

    The final product made a huge splash in the community and generated plenty of media impressions. Check out the full production process below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Monday
    Nov232009

    Partnership Activation 2.0 - November Newsletter

    DateMonday, November 23, 2009 at 09:33PM

    Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

    Take a moment to check out the November 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) new industry contacts who also may enjoy some of the insights shared in the newsletter.

    This month's newsletter features a collection of insights, including:

    • Canstruction Events
    • Giving Meaning to Retail
    • Creating a Superstar Experience for Fans
    • Farmers Insurance Group Partnership Spotlight
    • Details on The Business of Sports Network
    • The November Recipients of the Partnership Activation Rising Stars Program
    • 2009 NFL International Series Insights
    • Ways to Leverage a Corona Partnership
    • Creative Activation Tactics

    Check out the November 2009 Issue now... and don't forget to pass it along to some friends!

    Also, this month, we are excited to announce a special Holiday offer from our partners at adidas Eyewear for 25% off retail prices. To take advantage of this special deal, log on to www.promotive.com and enter the code 057C-5FDD-DAED-F443 in the “have a code” box.  Once you enter the code, register and receive 25% off any pair of sunglasses you purchase!

    *For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.

    AuthorBrian Gainor | Comment1 Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Sunday
    Nov222009

    The 10 Best Sports Billboard Themes of 2009

    DateSunday, November 22, 2009 at 09:36PM

    Partnership Activation has compiled a top 10 list of the best sports billboard themes of 2009. The deck is filled with a collection of tremendous out-of-home marketing ideas that will help you grow your brand. With billboards becoming an integral part of the marketing mix, this is a must-see! 

    Hint: to be able to see the deck clearly, click "Full" in the menu bar below the powerpoint below - If you would like to download a copy of the presentation, please click HERE.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Saturday
    Nov212009

    Teams Strike Gold with Crossbar Challenges...

    DateSaturday, November 21, 2009 at 04:53PM

    Are you looking for new ways to entertain fans at halftime? Are you looking to create a once-in-a-lifetime experience for one lucky fan?

    Sports organizations should consider offering more promotions that put the skills of fans to the test. This practice, seen commonly overseas in the rugby and football circuits, serves as a great way to engage all fans in attendance during halftime festivities and also provides sponsors a chance to capitalize on aligning with a memorable in-game moment.

    While most organizations commonly implement halftime entertainment that tasks fans with scoring to win, most should consider ways to alter these type of promotions to challenge fans in unique ways: 

    • Football - Challenge one (1) select fan with hitting the field goal posts/crossbar
    • Hockey - Challenge one (1) select fan with trying to hit the post (instead of scoring)
    • Soccer - Challenge fans with hitting the crossbar (instead of scoring)
    • Rugby - Challenge fans with hitting the crossbar
    • Basketball - Challenge fans with banking a shot in off the glass

    Here are two (2) great examples of Crossbar Challenges serving as a highlight at games played overseas:

    Rugby

    During a recent English rugby match, one lucky fan took home 250,000 euros after successfully hitting the crossbar with a punt (while not wearing shows) during a halftime Crossbar Challenge event. The winner, rugby fan Stuart Tanner, became an instant household name after coverage of the promotion was picked up by several major media outlets. See the stunt below:

    Soccer

    EPL club Stoke City recently held a halftime Crossbar Challenge at Britannia Stadium featuring a collection of team mascots and boxers Ricky Hatton and Scott Lawton. One contestant electrified the crowd by hitting the crossbar. 

    The Crossbar Challenge also serves as a tremendous feature to include in media broadcasts of soccer matches (as seen by the Leyton Orient team challenge below):

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in
    Saturday
    Sep262009

    Trader Joe's Leverages Sports... Without Paying for It

    DateSaturday, September 26, 2009 at 02:51PM

    Are you looking for new ways to leverage sports at retail without having to incur high sponsorship fees? Are you looking for creative ways to enhance the consumer's shopping experience?

    Trader Joe's, a privately held chain of grocery stores located nationwide, does a tremendous job leveraging sports to enhance the consumer's shopping experience... without having to pay steep sponsorship fees.

    Their strategy? Independent store locations use a hometown sports thematic to welcome consumers (fans) as they enter the store. Select Trader Joe's locations tap into the passions of sports fans by featuring a simple "Kick off the season with Trader Joe's" welcome message that resonates with fans. Inside, store shelves and walls are decorated with murals and stuffed animals of local team mascots (who female shoppers normally gravitate to).

    The hometown sports strategy is so simple, yet (cost) effective. Consider new ways that your brand can leverage sports without paying for it!  

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , in
    Page 1 2 Next 20 Entries »