Partnership Activation

Entries in sports social media (3)

Monday

14Dec2009

Fresh Ideas, Trends, and Perspectives for 2010

Monday, December 14, 2009 at 10:15PM

Are you looking for the latest trends in sports and social media? After realizing that 2009 wasn't actually so bad, are you looking to have a new outlook on life heading into 2010?

We wanted to share two (2) tremendous e-books that were released today. Both are excellent reads, so please be sure to check them out and pass them (or the link to this article) along to all of your colleagues and friends in the industry who also may be interested.

The first e-book we would like to highlight is a compilation of the top sports and social media trends to follow in 2010. Social media enthusiast Jason Peck did a terrific job bringing the thoughts of 16 sharp individuals together with this piece. Check it out below:

Sports Social Media Predictions 2010

The second e-book we would like to profile was created by marketing guru Seth Godin and 69 of the brightest minds around the globe... This is a tremendous read that will give you a new perspective on life and business heading into 2010 (it is best to view the e-book in full-screen mode; scroll through the document by clicking your mouse on the right page). Enjoy!

What Matters Now

Brian Gainor |

1 Comment |

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Opinion

Friday

13Nov2009

NASCAR Lets Fans Tweet Their Way to Vegas

Friday, November 13, 2009 at 07:14AM

Are you looking for new ways to leverage Twitter? Are you looking to create new promotional offers using social media platforms?

NASCAR recently announced that it will offer a "Tweet2Vegas" sweepstakes that will enable fans the chance to win a trip to Las Vegas to attend the NASCAR After the Lap session Dec. 2-5.

For a chance to win, fans must correctly answer questions posted on NASCAR's Twitter page each day between November 9-15. NASCAR will post a question to all of its followers at 3pm EST each day and fans must then respond with the correct answer and list their first and last name, phone number, city, and state to tweet2vegas@nascar.com. Contestants are only able to submit one question response each day.

NASCAR will provide the winner with a trip for two that includes round-trip airfare, 3-night hotel accomodations, and ground transportation to and from the hotel. The NASCAR After the Lap session (presented by Tissot) includes interview sessions with each of the top drivers in the Chase at the Hollywood Theatre in Last Vegas.

Here is how NASCAR (@NASCAR) has promoted the offer thus far on Twitter:

Brian Gainor |

Are You Looking to Connect with Sports Fans Online?

Thursday, June 25, 2009 at 09:14PM

Are you looking for a one stop shop to engage with consumers in the online sports marketplace? Are you looking for ways to reach a mass of fantasy sports players and sports social media users?

Fantasy Sports Ventures (FSV) is quickly becoming one of the most dominant forces in the sports social media space. The company recently aligned with RotoHog, Watercooler, and Sky Social Media - moves that will enable FSV to offer marketers an assortment of opportunities to engage with consumers in the online and mobile social media space.

With 400+ fantasy websites, the RotoHog.com platform, and hundreds of team-based fan communities on Facebook (through the Watercooler partnership), in its arsenal, FSV offers a collection of assets to help brands tap into sports' flourishing online business.

What does all this mean for brand marketers?

When it comes to targeting online users, FSV's portfolio will quickly rank among the likes of Yahoo!, ESPN, and Fox Sports with 11MM+ users per month. Look for the company to dramatically enhance its clientele roster (which currently includes Coke, Sprint, Gillette, Coors, and Wendy's) in the coming months.

Check back soon for more ways to capitalize in the online sports marketplace!

Brian Gainor |