Are you looking to leverage health care partners in-venue? Are you looking to create health care messaging that resonates with fans?
Utilize the Jumbotron to show clips of hazardous things that can happen to fans while tailgating on game day (as demonstrated in the clip below).
By showing fans the accidents that can occur (in a funny way) while tailgating, supporting health care partners can drive home a message that not only resonates with fans but reminds them WHY they need health insurance and health care support in the first place.
Health care partners can support these short viral clips by tagging them with a unique web page (e.g. www.RedskinsFansontheIR.com) that drives fans to learn more about their team affiliation, coverage and services.