Has your organization ever been fooled by a unique guerilla marketing tactic? Are you looking for ideas on ways to create a guerilla marketing campaign that will drive awareness for your brand?
The makers of J&D's Bacon Salt found a unique way to drive awareness for their brand - by suiting up an employee in a bacon outfit and having him make appearances at high-profile football tailgates and sporting events.
While the Bacon Salt Boy "illegally" takes pictures, schmoozes with fans, and distributes product samples and branded beer coozies, property representatives work their powers to track him down and have him removed from the grounds for his frowned upon guerilla marketing tactics. Fans however LOVE this guy.
It turns out that the mystery Bacon Salt Boy has made appearances at sporting events across the nation... Check out the events that he has recently been to below - will he show up at your event next?
- Seattle Seahawks vs. Green Bay Packers - 10.14.2008
- Cincinnati Bengals vs. Cleveland Browns - 9.28.2008
- Ohio State Buckeyes vs. Minnesota Golden Gophers - 9.27.2008
- Gotham Girls Roller Derby Halftime Show - 9.17.2008
- Seattle - The Main Stage Comedy Club - 9.1.2008
- UNC Charlotte vs. Xavier basketball game - early 2008
Here is a clip of Bacon Salt's haltime entertainment during the Gotham Girls Roller Derby - the company featured a Bacon vs. Salt race:
The Bacon Salt Boy is scheduled to face-off in a Mayonnaise Wrestling fight versus the Seattle Mudhens women's rugby team, the Seattle Semi-Pro Wrestling League's all-star wrestlers, and The Bacon Girls on October 30th (at Heaven's Night Club - Seattle). Look for more on J&D's Bacon Salt guerilla marketing heroics!