Here is a quick look at some best practices and unique tactics from around the NFL during Week 8:
Buccaneers Honor Alstott Using a Card Stunt - During halftime of the Tampa Bay Buccaneer's Sunday night matchup against the Seattle Seahawks, the team honored Mike Alstott with a special halftime ceremony. On what was designated "Mike Alstott Night", the Buccaneers featured a unique halftime card stunt which spelled out the number 40 in the crowd seating in the end zone.
The team also paid tribute to the legendary fullback by introducing his name in the starting lineup, allowing him serve as the honorary captain for the coin toss, and by showing his career highlights on the video board throughout the game.
Houston Texans Honor Hometown Olympic Heroes - During halftime of the Texan's recent home game against the Detroit Lions, the team honored Hometown Olympic Athletes, including Houston Rockets star Yao Ming (although they incorrectly listed him as a member of the U.S. Olympics Men's Basketball Team). The team's Hometown Heroes program is sponsored by Halliburton.
Oakland A's Feature Signage During Raiders Games - Using a great cross-promotional tactic, the Oakland A's prominently feature team signage adjacent to the jumbotron during Oakland Raider home games.
Seattle Seahawks Fans Get Creative With Their Facial Hair - If sports marketers ever needed a reminder why Gillette and Schick spend money in the sports space, here is their answer. When game day comes around, fans always find a way to get creative with their shaving.
The Redskins Need Your Vote - Capitalizing on "Election Fever", the Washington Redskins released a new campaign designed to drive fans to vote their favorite Redskins into the Pro Bowl. On the team website, the Redskins use HOFers Sonny Jurgensen and Sam Huff to encourage fans to vote.