The Gonzaga University athletic department recently introduced a new online marketing campaign that is incredibly well done. The campaign, entitled "Inspired Season" was created to drive season ticket sales for the women's basketball team.
Gonzaga marketing personnel collaborated with Magner Sanborn Advertising Agency (based in Spokane, WA) on the video's production, conception, and software creation. What is unique about the video is that it incorporates both customization and mobile usage - two facets that will definitely drive buzz and interest amongst fans and persons working throughout the sports industry.
To view the video, one must provide his/her name and phone number, but the University is not databasing this information. It is strictly using it to customize the piece for each viewer. However, note that you should be ready to answer your mobile phone while watching the video...
Hats off to the marketing personnel at Gonzaga for creating this creative online sales tool that can be benchmarked throughout the sports marketplace!