Promote Hotel Chain Partners with Creative On-Field Promotions...

Are you looking to create an on-field promotion to drive awareness for a hotel chain partner?

The Western Ontario Mustangs marketing department recently executed a creative on-field "hotel-themed" promotion during halftime of their game against Windsor at TD Waterhouse Stadium.

The University's marketing personnel created a "Dress the Bed" promotion to drive awareness for the Comfort Inn London, a supporting partner of the athletic department. Check out the clip below: