The Celtics and Dunkin' Donuts Team Up at Retail...

 Are you looking to leverage a sports partnership at retail? Are you looking for new ways to leverage a championship season?

The Boston Celtics recently collaborated with Dunkin' Donuts to create a unique offer and experience for fans at retail chains across the Boston DMA. To celebrate the team's 17th NBA Championship, Dunkin' Donuts offered customers a 17-cent doughnut with the purchase of any coffee on Opening Day of the 2008-09 NBA season.

In an effort to drive incremental interest for the promotion at retail, the collaborating parties agreed to have Paul Pierce appear at three (3) Dunkin' Donuts locations to operate the cash register and sell extra doughnuts to fans. On the day, Dunkin' Donuts also raffled off free tickets to the team's home opener against the Cleveland Cavaliers and 'Free Doughnuts For A Year' to one (1) lucky winner.

Talk about an incredible retail experience for Dunkin' Donuts customers!