Is your organization looking for creative ways to tie in media personalities?
In a recent game against the Cincinnati Bengals, Houston Texans wide receiver David Anderson acted out Conan O'Brien's infamous String Dance as a part of a touchdown celebration. The unique idea caught the eye of O'Brien, who proceeded to spend nearly two (2) minutes of live airtime showing the clip and discussing it with millions of viewers.
What a perfect time for the Texans to reach out to O'Brien to create a unique in-game feature? With buzz spreading around the nation (especially in Houston) about the clip, members of the Houston Texans marketing department have a unique opportunity to capitalize on David Anderson's two (2) minutes of fame by asking Conan O'Brien to film a :30 vignette teaching David Anderson the real way to do the String Dance...
There are ample opportunites for the team to use this instance to build out unique content (have David Anderson demonstrate how he does the String Dance in a 2-minute clip online, film fans of the Texans doing the String Dance while tailgating, and even potentially hosting Conan O'Brien for a game). It is always interesting to see the interests and actions of sports and pop culture connect in prime time!
See the clip from the Conan O'Brien show below: