Are you looking to create a simple promotion at retail that rewards local sports fans?
Albertsons is running a season long promotion in the Dallas-Ft. Worth marketplace that rewards fans of the Dallas Cowboys. Any consumers who wear a Dallas Cowboys jersey when they shop at an Albertsons location in the Dallas marketplace on game day receives a 10% discount on their entire order! Albertsons is promoting the offer through circulars, store advertisements, and word-of-mouth buzz.
While official results of the promotion are currently unknown, it has successfully drawn a heightened awareness (and buzz) for Albertsons in the Dallas market!