Are you looking for ways to drive fan attendance? Are you looking for new ways to alter existing All-You-Can-Eat packages?
In an effort to drive consumer demand for its 2009 races, Talladega Superspeedway representatives have created an "Aaron's Dream Weekend" package that delivers true value for fans. The promotion was a huge success in 2008, leading to the decision by track representatives to bring it back for another year. The $99 package includes:
- A reserved seat in the Allison Grandstand for the Aaron's 312 NASCAR Nationwide Series race and the Aaron's 499 NASCAR Sprint Cup Series race
- A pre-race pit pass for Sunday's Aaron's 499 NASCAR Sprint Cup Series Race (the pre-race pit pass is good from 8am-1 hour prior to the start of the race)
- An All-You-Can-Eat voucher for both days of racing (valid from 11:30am-1:30pm on race day)
- Each trip to the concession stand enables persons to receive two (2) hot dogs/hamburgers, two (2) bags of chips, and two (2) soft drinks) with their food voucher
Which raises the question... Will we soon see more organizations creating ticket packages that combine a ticket to a game/event, a unique experience, and a discount on concessions? As consumers remain price-conscious during the faltering economy, it may be their only option to keep fans in the seats!