Are you looking to distribute premium items that deliver incremental value for sponsors? Are you looking for new ways to drive awareness for a corporate partner's new product offering?
Properties looking to leverage wireless partners should consider distributing foam stress relievers that mirror a new Blackberry model, mobile device, etc. The team can enhance the perceived value of the premium item for fans by featuring a team logo, the likeness of a player, or team-branded desktop/online features in the display screen of the phone (essentially creating a team-specific model of the new phone). To drive web traffic, teams can consider branding the back of the premium item with a URL or social networking link/moniker.