Are you looking to drive business leads for your organization?
The Phoenix RoadRunners recently held a "For a Good Time... We're Taking Care of Business" promotion designed to drive business leads for the organization. For two (2) games this season, the RoadRunners organization offered consumers the chance to purchase $20 seats for just $5 when trading in their business card at the team's box office.
To drive consumer interest, the team also offered a Special Business Card drawing during the 3rd period for a free all-inclusive group night for the winner's company at a future RoadRunners game. The team offered the promotion when the team faced off against the Las Vegas Wranglers (11/18) and the Bakersfield Condors (11/19).
The team drove online awareness and buzz for the promotional night by creating a Facebook page that included additional details.
This promotion came on the heels of the New Jersey Nets creating a business-related ticket strategy of their own. The Nets offered any unemployed fans up to four (4) tickets for submitting their resume to the team's November 22nd job career fair at the Izod Center.
The Nets organization was willing to make 300 tickets available for each of five (5) selected Nets home games to drive consumer excitement. Nets Chief Executive Brett Yormark believes in investing in people now who might invest in the team later... The team will repeat the promotional offer next year if it's deemed a succes... A great promotional tactic!
A special thanks to Bill Fagan for his insights and contributions to this column.