Miller High Life Uses Sports To Build Brand Identity

Are you looking for creative ways to help build your brand's identity?

MillerCoors did an incredible job collaborating with Saatchi & Saatchi to create one of the year's best sports advertisements. The company bolstered its Miller High Life brand by using a sports analogy to help drive home the brand's identity and attributes... Check out the clip below:

When targeting fans in attendance, remember which segments align with your targeted consumers... For fans, is is the fans that sit in the lower bowl or suite level that drive a Kia? Probably not. Create programs that directly connect with those who purchase/are willing to purchase your product.