Does your organization do enough to entertain fans seated in the 400 levels of your venue... the folks who pay the least amount of money to attend your games but are often times your most avid fans?
Consider ways to keep fans seated in the upper levels of your venue engaged throughout the game. From text promotions to t-shirt guns to scratch-off-cards, teams can use a variety of mechanisms to keep fans seated in high sections engaged in the action.
The folks at Virginia Tech may want to look for new ways to entertain their fans in the 400 level (or at the very least, add some new security). The following videos depict how a few Virginia Tech fans have begun the sport of "Bleacher Diving", which will eventually result in a lawsuit of some sort.