Welcome to PartnershipActivation.com, my first foray into the world of Sports Partnership Activation (SPA) Consulting. The underlying premise of PartnershipActivation.com is to provide sports business professionals with "industry best practices" - ideas that are bold, creative, and provide incremental opportunities to generate revenue. The website was created to satisfy existing demand for sports business websites that offer innovative ideas and thinking.
Background on the Editor:
Brian Gainor is a 24-year old sports marketer with experience working in the agency world, the NFL, NFL Europe, and collegiate athletics. Brian did MBA/MSA graduate work at Ohio University (Athens, OH) and currently resides in Charlotte, NC.