AirTran Mixes Sex with Sports to Get Its Point Across

danica2.jpgHow do you turn a miserable "check-in line" experience at the airport into a positive one?

AirTran thinks it has the answer with a sex-meets-sports approach.

AirTran is currently providing passengers at LaGuardia Airport with their own personal pit crew of Danica Patrick look-a-likes when they are checking in.

Read more here.