Take a Great Promotion and Run with It

running%20toilet.jpgAs a marketer, have you struggled to come up with promotions that stop consumers in their tracks? Have you ever considered using a Running Toilet (mirroring a streaker) to draw stadium eyeballs?

Denver Water used this strategy to come up with a creative, seamless promotion at a Colorado-Colorado State rivalry game (the company has also featured this promotion during an MLS Colorado Rapids game). To see the clip, click here.