Marketing Through Athlete Blogs?

phil%20hughes.jpgThere was an interesting article today in Sports Business Daily (2.26.08) about Yankees P Phil Hughes. Alongside Curt Schilling, Hughes is leading the charge of MLB players who have chosen to launch their own personal websites. While some use their websites as information portals, Hughes has taken his efforts to the next level.

Who is Phil Hughes anyway? Well, that is a question that we might like to ask the 340,000 people who have visited his site in the past month.

Read more here.