Cal Athletics currently lists the logos of 117 corporate partners on their website, five (5) of whom are considered "Elite Corporate Partners". But can a university athletic department have nearly as many corporate partners as there are Division I FBS football programs (128)?
How can we show our sponsors a way to escape the clutter when we have 116 other sponsors looking for signage and activation opportunities? (not to mention the collection of media sponsors). Cal appears to do a great job of leveraging their corporate partnerships, but is this the case across the board in collegiate athletics?