As sports marketers, we need to be thinking like mobile marketers. Why? Because mobile marketing is the next revolution for targeting our fanbase and operating our stadiums (see: ticketless entry).
Mobile ad spending will reach $1.6BN in 2008 and will jump to $4.8BN in 2011 (there are 243 MM cell phone subscribers). While consumers have been slow to adopt some forms of technology, mobile marketers have learned that kids are willing to pay a dollar or two to engage with their favorite band (affinity which translates to sports teams). How many? Marketing analysts figure approximately 15-25% of people in an arena (although this figure seems relatively high).
For some quick mobile activation ideas with applications to sport, read more here.