Looking to draw a herd of traffic to your new website?
Kobe Bryant and the folks creating KB24.com recently struck gold with a Nike-sponsored video that generated buzz across the globe. I am sure you have already seen the clip countless times - Bryant appears to jump over an Aston Martin that is speeding at him... An illusion? Probably (Most people think the car is driving next to where he is standing).
Nonetheless, this is a great example of how companies are using Youtube and creative viral messaging to drive buzz, web traffic, and in the end... incremental dollars (for Kobe's new shoe - the first Nike shoe to ever use a player's website as its first point-of-sale medium).