Wachovia is taking a very interesting approach to activate its title sponsorship of the Wachovia Championship next weekend. The financial services provider will reward all of its Way2Save savings account customers with an interest rate equal to the under par score of the winner through a promotion entitled "Save Like a Champion".
Thus, if the leader scores a -10 under par in the tournament, Wachovia Way2Save account holders will receive a 10% interest rate for three (3) months (verses the standard 5%). Wachovia sees the promotion as a great way to engage people around the tournament in both, a traditional and non-traditional means.
Wachovia is supporting the promotion with a full-page ad in USA Today, television spots on the Golf Channel and CBS, print ads in Golf Digest, SI Golf, and Golf World. The company will also complement the promotion with digital and POS components.