Are you in search of innovative ways to engage your non-profit partners? Have you considered activating non-profit partnerships in a way that directly speaks to your fanbase?
The American Red Cross recently launched Red Cross Racing, a national Blood Donor Rewards program that offers frequent donors the chance to receive points, which can be exchanged for Red Cross Racing gear (hats, t-shirts, jackets, die-cast cars). Consumers can register to join the Red Cross Racing promotion either online at redcrossracing.com or at one of nine (9) NASCAR tracks where a Red Cross trailer is featured in the midway. To spike consumer demand, the Red Cross is offering all participants who sign up between April 24 and October 1 the chance to win an all-expense-paid trip for two (2) persons to the Phoenix race (11.9.08).
The Red Cross will support its promotional activation with a full paint scheme of the #16 Greg Biffle car in two (2) Sprint Cup races (Talladega - 4.26.08, Phoenix - 11.9.08). In addition, the Red Cross logo will be featured on the #16 car in eight (8) other NASCAR races in 2008.
Use this rewards concept to drive thinking for innovative ways to tie-in your non-profit partners!