Are you looking to create positive buzz around your brand/organization but lack the resources to do so? Have you exhausted all television, print, and radio efforts for promoting new ticket offers, initiatives, and team-related moves?
Here is a new option for you to consider:
I recently came across the services of Doe Anderson and was very impressed that such a company even exists. Doe Anderson is a company that prides itself on being "Building Brand Enthusiasts". The company features professional bloggers that build positive brand mantra on message boards, online discussions, and circulates positive awareness for your brand throughout the digital landscape. Doe Anderson did an incredible job enhancing Jim Beam's "Rally for Robby" campaign (supporting NASCAR driver Robby Gordon in '08) and appear to have an impressive client list:
- Wendy's, Valvoline, Umbro, Skoal, Papa Johns, Copenhagen, Maker's Mark, Louisville Slugger, etc.
I really like the idea of a team/organization outsourcing some of its marketing dollars to a company like Doe Anderson, among others, to build positive buzz in the social landscape. Why not put some of your dollars within the hands of professionals, who can take buzz building to another level in an area (the digital landscape) that you may not specialize in? Control systems would need to be implemented (to ensure that the correct messages are being relayed to consumers) but I think this would be a great trial-and-error move for an organization looking to drive messaging and awareness through the web.
NOTE: This article does not support Doe Anderson in any nature. The objective of the article is to simply to inform readers that Doe Anderson serves as an outlet for building brand buzz in the digital space.