How much resources does your organization put towards online advertising? While many teams/university's outsource these rights to companies like CSTV, it is important to be cognizant of where the industry is headed...
How big is online advertising?
Internet-ad revenue notched $21.2BN in 2007, an annual growth rate of 26%...figures higher than both radio and cable ($20.9BN)... Those numbers are astounding. Online advertising is growing rapidly - Q1 2007 saw $4.9BN in online spending... by Q4 2007, those figures amassed to $5.9BN in spending.
Which categories are the biggest spenders?
- Retail (45% of consumer online ad revenue)
- Automotive (21%)
- Leisure (13%)
- Entertainment (9%)
- Packaged Goods (8%)
Which area of online advertising will be a hot spot in 2008?
Video. Video only accounted for 2% of online ad spending in 2007, but look for this category to rapidly increase in 2008.
In other words, stay up-to-date with the digital world... It is the future. If you are selling retail and automotive partners on partnership deals, make sure that you understand how heavily they weigh this component (although this money often comes out of a different bucket). Nonetheless, be cognizant of trends within the industry! For some insights on banner ad "best practices", check out the Activation Gallery!
Source: Advertising Age (5.15.2008)