Are you looking for an "authentic" brand ambassador - a celebrity that truly does use your product? With media and technology in today's day and age, it is easy for consumers to see through the "fake" celebrity brand ambassadors, but consumers cannot discount a person who truly does use a sponsor's product or service.
For insights on "authentic" brand ambassadors, check out CoolSpotters.com.
CoolSpotters.com is a social networking platform that allows consumers to discover and share which products are used by celebrities in movies, on television, and in their personal lives. The site is still in its Beta stage, but should evolve into a very popular online space for consumers obsessed with their favorite personalities.
If you have a moment, check it out!