Which teams and University athletic departments have emerged as "best-in-class" when it comes to grassroots efforts? The following pictures make a strong case for the Phoenix Coyotes, an organization that always seems to find innovative ways to leverage their product in the Phoenix marketplace.
Check out some of the Coyotes grassroots efforts and consider ways that you can implement similar ideas within your venue/market:
Unique Fan Photo Area Out-of-Venue:
Bathroom Activation (Team Branded Mirror)
Custom Shopping Cart Return
Faceoff Street Theatre (Street Corner Display)
Innovative Awareness Tactics
Not sure if the Coyotes actually did this... But this would be a great way to leverage your hockey organization at a local bowling alley!
Check out the Guerilla Marketing Activation Gallery for more ideas!