Branding Notes From Premiership...

Chelsea and Manchester United recently competed in one of the greatest Premiership games ever (a game played in Moscow)... The two teams were competing for a $166MM prize, and if you failed to have the television tuned in to ESPN on a Wednesday afternoon, you likely missed it.

I have enclosed a short clip showing some coverage of the game to point out some of the game's branding elements:

  • Pre-game introductions (crowd branding, branded uniforms, etc.)
  • Pre-game on-field banner signage (which is prominently displayed at Premiership contests)
  • Clarity of the static field board signage... this is the way that sponsorship should be. Uncluttered and non-distracting from the field of play