The Sacramento Kings recently offered one (1) lucky season ticket holder the chance of a lifetime - the chance to represent the team at the 2008 NBA Lottery. During the Spring of 2008, the team ran "The Kings Luckiest Season Ticket Holder" promotion, asking all Kings season ticket holders to convince their fellow supporters of why they are indeed the luckiest.
The contest originated when Kings co-owner Joe Maloof responded to a question at a season ticket holder's meeting; the idea then grew into something that stirred interest among the team's most dedicated fans. It was rumored that other NBA teams tried to follow suit with similar promotional concepts, but they were blocked by the league to let the Kings have the unofficial rights in 2008.
The prize at hand? The chance to fly alongside Philip Maloof and represent the Kings organization alongside the likes of fellow team reps Larry Bird and Jay-Z at the 2008 NBA Draft Lottery on May 20th.
The winner? An extremely excited Margie Parilo (shown above), who became the first fan to ever represent their hometown team at the NBA lottery. Margie Parilo's entry was selected from an original batch of 192 written submissions and received a significant percentage of the 17,419 fan votes cast for the six (6) finalists' video presentations. Parilo, who was featured extensively during the national broadcast coverage of the event, had 28 family members convene at Chris Webber's Center Court restaurant to cheer her on.
A very interesting tactic implemented by the Kings organizations... this is what consumers are now looking for - VIP experiences that they can receive nowhere else!