Get Fit with the Warriors...

get%20fit.jpgThe Golden State Warriors and Kaiser Permanente have teamed up to create an excellent initiative benefiting children in the local marketplace. The two (2) organizations collaborated forces to educate youth on healthy eating and active living, creating a "Get Fit Week" with an array of activation tactics in the local community. The Warriors support the initiative with an incredible web page that provides program details, photos, and "healthy insights" for local youth.

Get Fit Week (January 27-February 1st) included the following initiatives:

  • get%20fit%203.jpgStretching Sunday - The Warriors training staff offered a unique stretching session for kids at an exclusive Oracle Arena event
  • Tasty Tuesday - The Warriors' mascot and dance teamed with Kaiser Permanente's nutrition expert to offer thirty (30) students at Willie Brown Academy a unique session on how to prepare healthy snacks
  • Wellness Wednesday - Warriors legend Alvin Attles and Dr. Garcia-Zapeda made a suprise visit to Franklin Elementary School in Oakland to host a wellness class for a select third-grade class
  • Thrive Thursday - The Warriors hosted a "Thrive Thursday" event at the team's practice facility for fifty (50) kids in attendance. The team utilized the likes of Al Harrington and assistant coach Stephen Silas to host a "Hoops and Health" clinic
  • Fitness Friday - Kaiser Permanente and the Warriors hosted an exclusive basketball clinic at Oracle Arena just hours before the team's game against the Charlotte Bobcats. The event also included a healthy food discussion and a healthy snack.

The Warriors organization also supports health initiatives in-venue by offering a Kaiser Healthy Picks Meal in sections 104 and 127. The team's website features healthy recipes and healthy living insights to educate kids online. The 2007-08 Get Fit initiative succeeded the team's 2006-07 program, a concept that included similar marketplace penetration tactics:

  • Makeover Monday, Trainer Tuesday, Workout Wednesday, Thrive Thursday, and Fruits and Vegetables Friday

Through the "Get Fit" program, the Golden State Warriors and Kaiser Permanente have created a benchmark example for others to follow when devising ways to reach youth in the local community and driving awareness for leading a healthy lifestyle.