In a post a few months ago, I mentioned the incredible experience I had attending an Atlanta Thrashers game at Phillips Arena... The team does a great job bringing the game of hockey to fans in a non-traditional hockey market... The highlight? A Guinness-chugging fan who gets the crowd going crazy during the 3rd period of every game... Well, to share this "experience" with you, I was able to find a clip online... Featured on the video board nearly every game, this fan normally will chug the full glass of Guinness and then go up and bang the boards - it makes the arena go electric!
Now, the next goal is to get Guinness to activate across the NHL (or another sport) by hiring a guy in every stadium to do this! When I attended the Thrashers game this past Fall, I was amazed to see that the team had four (4) alcoholic beverage sponsors, yet all four (4) failed to activate around this "in-arena" legend. Let's make this guy famous!