Is your brand looking to capitalize on its endorsers when they travel overseas? Are you looking for new ways to devise significant media attention? If so, check out a strategy that adidas implemented in 2007 to leverage the likes of David Beckham in Australia.
Adidas capitalized on the LA Galaxy's trip to Australia for an exhibition match by hosting a global media exhibition of their own at the Sydney Harbour. Adidas created a floating platform (branded of course) that supported a soccer net and a rugby goal. The apparel company then asked Beckham to demonstrate his ball handling and striking skills by hitting balls at the moving platform in the harbour... It was a great exhibition that garnered mass media attention from around the world! Check out the clip below: