Adidas is focusing the majority of its $80-$100MM Olympic rights on penetrating China and the Far East. The company projects that its sales in China will surpass $1.58BN in 2010 (WSJ, 7.3.08).
But what is Adidas doing in these markets to activate? How is Adidas effectively spurring this growth and consumer demand?
I have compiled the world's most comprehensive gallery of Adidas' activation, branding, and advertising in the Far East. The gallery features 96 pictures of Adidas' billboards, guerilla, displays, and events that have been implemented over the past decade. The gallery displays Adidas' Far East activation across: China, Korea, Japan, Singapore, Hong Kong, and Thailand.