Nike recently accomplished the feat of reaching $1BN in sales in the Chinese market. The global retailer is leveraging the names and likenesses of its stars (Kobe Bryant, LeBron James, Ronaldinho, Roger Federer, etc.) to place their brand in the hearts and minds of consumers throughout the Far East.
But what is Nike doing in these markets to activate? How is Nike effectively spurring this growth and consumer demand?
I have compiled the world's most comprehensive gallery of Nike's activation, branding, and advertising in the Far East. The gallery features 226 pictures of Nike's billboards, guerilla, displays, and events that have been implemented over the past decade. The gallery displays Nike's Far East activation across: China, Korea, Japan, Singapore, Hong Kong, and Thailand.