Arizona State Goes Guerrilla to Promote Their Upcoming Season...

Are you looking for some unique ways to drive home your messaging with consumers? Are you looking for alternative ways to drive interest and buzz for your upcoming season?

The Arizona State University Athletics Department and Blind Society have teamed up on a tremendous guerrilla marketing campaign to promote the Sun Devils' upcoming football season. The two (2) collaborative parties are marketing Sun Devils football (and low ticket prices) through non-traditional means throughout the city of Tempe, as demonstrated below:

Branded Pool Tables - Located in Dave & Busters and other bars in the local marketplace

Unique Parking Lot Branding Tactics

Innovative 3D Mobile Billboard Campaign

Wall Murals at Outdoor Malls


Unique Dry Cleaning Branding (For the 2008 season, the number on the jersey will be changed to #99 to represent the $99 season ticket package that the athletics department is marketing)

Sidewalk Graphics


A special thanks to Kennedy Turner of CBS Collegiate Sports Properties at Arizona State for his contributions to this column.