The Bills Drive Interest For Training Camp...

Are you looking for new ways to drive interest around your training camp events? Are you searching for ways to provide corporate partners with year-round activation? Are you looking to provide fans with alternative reasons to come out to training camp?

The Buffalo Bills feature a tremendous "Training Camp Promotions" page that alerts their fans of contests, sweepstakes, and sampling events that take place during the team's training camp at St. John Fisher College in Rochester, NY. The team's signature training camp offer is a "Jet Blue Land Your Destination" contest that provides five (5) lucky fans with the chance to attend practice and participate in an on-field kick promotion to potentially win two (2) flight vouchers.

The site also details some other happenings at camp:

  • Tim Horton's Coffee Sampling - July 29th
  • Geico Gecko Appearance - August 2nd
  • Perry's Ice Cream Sampling - August 5, 11, and 19
  • Upstate Farms Bison Dip Sampling
  • Gatorade's Beat the Heat Safety Awareness Program

The Buffalo Bills have done a tremendous job marketing their training camp events. As a sports marketer, consider alternative ideas for driving fan traffic to your preseason events. From sampling programs, to mascot appearances, to on-field promotions, the opportunities are endless to deliver value for fans who might just need an extra incentive to encourage them to attend.