Are you looking to create a unique promotion that rewards fans and creates significant industry buzz?
Miller Lite recently launched an innovative "Grand Slam Giveaway" promotion that rewards each fans who catches a grand slam during the second half of the 2008 MLB season with free Miller Lite for a year... The promotion will surely become a popular topic among the MLB fanbase, serving as an extra incentive for many to chase after balls that are hit over the fence.. Free Miller Lite for a year is essentially three (3) cases per month (72 beers isn't bad!), a prize pack worth $550 (but in many consumers minds, much more).
To redeem their prize, lucky fans will be required to submit a picture of their ticket stub, a picture of the ball they caught showcasing MLB's insignia, and proof that they are 21+ years of age to UltimateHR@mbco.com within ten (10) days of the day they caught a grand slam baseball. If more then one (1) claim is received for a single grand slam home run baseball, all valid and eligible entries received within 10 days of the Grand Slam will be entered into a random drawing.
But there has to be a catch, right? Yes, of course. Consumers that live in AL, AR, CA, CT, KS, ME, MA, MI, MO, NH, NJ, NY, OH, OR, and VA are not eligible to win due to state legalities, meaning that all fans attending Angels, Dodgers, Red Sox, Tigers, Royals, Cardinals, Mets, Padres, Yankees, Indians, and Reds games cannot take advantage of the promotion...
What are the chances of catching a grand slam ball? In 2007, there were 136 grand slams (approx. one GS every 18 games). The best grand slam hitters in the game today are Manny Ramirez (21 - 2nd all-time), Alex Rodriguez (16), Ken Griffey Jr. (16), Richie Sexson (14), Jeff Kent (13), Jason Giambi (12), Gary Sheffield (12), Carlos Delgado (11), and Carlos Lee (11). So good luck to all those fans seated in the bleacher seats!